Growth Marketing Manager

This is a fully remote position, open to applicants in California, +1 more state.

📋 Description

• Take ownership of and continually enhance the Avandra website, covering content updates, landing page creation, SEO, and optimizing conversions.

• Oversee Avandra's social media activities across LinkedIn and other pertinent platforms.

• Ensure a uniform brand voice is maintained across all digital assets.

• Analyze website performance and suggest enhancements to boost engagement and lead generation.

• Generate and manage various content types, including blog posts, customer success stories, product announcements, case studies, white papers, sales materials, email campaigns, and executive presentations.

• Collaborate with product and sales teams to convert technical jargon into customer-friendly messaging.

• Craft messaging strategies for health systems, pharmaceutical firms, AI companies, CROs, and research organizations.

• Design and implement integrated marketing campaigns that produce a qualified sales pipeline.

• Assist in account-based marketing efforts and create nurturing campaigns throughout the buyer's journey.

• Monitor campaign performance and refine strategies based on quantifiable results.

• Discover new channels and opportunities for growth.

• Organize and manage industry conferences and trade shows.

• Oversee sponsorships, booth arrangements, promotional content, travel logistics, and vendor partnerships.

• Arrange speaking engagements and customer meetings.

• Implement pre-event and post-event marketing initiatives and evaluate event ROI.

• Track and report metrics such as website traffic, MQLs, influenced pipeline, campaign results, social media engagement, and event ROI.

• Manage marketing calendars and campaign timelines.

• Collaborate with external vendors, designers, and agency partners.

• Enhance digital presence, develop content programs, create measurable pipelines, execute event initiatives, and link marketing efforts to sales pipelines and revenue.

⛳️ Requirements

• Minimum of 5 years of experience in B2B marketing.

• Background in real-world data, healthcare AI, enterprise imaging, PACS/VNA, healthcare IT, or life sciences technology.

• Proven experience in managing corporate websites.

• Strong skills in content creation and copywriting.

• Demonstrated ability to execute digital marketing campaigns that yield measurable pipelines.

• Experience in planning and overseeing conferences and trade shows.

• Excellent project management and organizational abilities.

• Strong written and verbal communication skills.

• Bachelor’s degree is required.

🏝️ Benefits

• Competitive salary.

• Equity options.

• Comprehensive benefits package.

• Flexible hybrid work arrangements.

• Opportunity to make a meaningful impact by enabling medical breakthroughs.

• A career-defining role providing exposure to strategy, operations, fundraising, M&A, and scaling.

• Chance to collaborate with an experienced healthcare technology founder and supportive investors.