Growth Marketing Lead

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee paid acquisition strategies (Meta Ads and Google Ads) while swiftly testing new channels — pinpointing what scales effectively and eliminating underperformers.

• Create and implement nurture, reactivation, and win-back strategies for the database of unconverted leads.

• Foster a culture of experimentation by conducting continuous A/B tests, formulating documented hypotheses, and producing decision-driving dashboards.

• Develop and introduce lead-magnet products (such as tools, calculators, and diagnostics) to ensure a consistent flow at the top of the sales funnel.

• Collaborate closely with Sales and Product teams to align on Ideal Customer Profile (ICP), messaging, and the end-to-end funnel — integrating AI as a fundamental component of the workflow.

⛳️ Requirements

• Extensive experience in growth marketing and performance media, with verifiable success stories in Meta Ads and Google Ads.

• A builder mentality and self-sufficient: capable of creating from the ground up, managing operations, and delivering results independently.

• Advanced daily application of AI in marketing — showcasing not just superficial understanding, but tangible results achieved through AI initiatives.

• Proficiency in HubSpot (including CRM, automations, and RevOps) is considered a valuable asset.

• Technical competencies such as SQL, no-code automation, and advanced prompt engineering are distinguishing factors.

• Experience in B2B SaaS, fintech, or food service industries is advantageous.

🏝️ Benefits

• Competitive Salary: compensation that aligns with industry standards.

• Caju Card: a flexible monthly allowance of R$600 for your discretionary use.

• AI Reimbursement: an average monthly allowance of R$200 to reimburse AI tools of your choice.

• Totalpass: access to the Totalpass plan, providing classes and gym access at various partner gyms.

• Remote First: we operate from anywhere in the world (literally)!

• Birthday Day-Off: enjoy a complimentary day off to celebrate your birthday :)

• Days-Off: 30 days off each year, accrued proportionally each month starting from the first month.