Growth Marketing Lead

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Engage in hands-on tasks: evaluate the entire acquisition setup, initiate and oversee Meta campaigns, and provide a structured action plan with performance objectives.

• Enhance campaigns by analyzing CAC, ROAS, LTV, and CR; track ad account and user journey metrics, making adjustments based on insights.

• Propel creative performance, share innovative ideas, assist in producing high-performing creatives, and implement creative factory insights at the campaign level.

• Conduct growth experiments, refine existing user acquisition flows, and compile performance reports that highlight key insights and subsequent steps.

• Take ownership of the product growth strategy and ensure alignment with business objectives.

• Lead, mentor, and develop the creative and user acquisition teams.

• Establish scalable growth processes, experimentation frameworks, and OKR cycles.

• Manage budget allocation, scaling plans, and the identification of new channels and markets.

• Foster cross-functional collaboration with product, marketing, and analytics teams.

⛳️ Requirements

• A minimum of 4 years of experience in user acquisition or as a growth manager within a product-focused company.

• Experience in management or a readiness to lead a team.

• A proven history of scaling Meta ads with budgets exceeding $1M.

• Experience with subscription-based products aimed at Tier 1 markets.

• Strong analytical capabilities in campaign measurement, data analysis, and A/B testing.

• A builder mindset; adept at scaling initiatives from the ground up.

• Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, and ROI metrics.

• Proficient in optimizing creatives at the campaign setup stage and leveraging creative factory insights to enhance scalable marketing performance.

• A demonstrated ability to scale user acquisition for new products from inception to sustainable growth.

• Proficiency in English at an upper-intermediate level or above.

🏝️ Benefits

• Freedom to innovate. No micromanagement. No office politics. No unnecessary distractions.

• Collaborate with a top-tier team. You’ll work alongside seasoned operators, product innovators, and creative minds.

• Paid vacation and sick leave.

• Access to English courses.

• Apple gear provided, as we believe in equipping you with the best tools for success.

• Company-sponsored lunches, ensuring that hungry minds can create great work.