Growth Marketing Lead

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Implement growth marketing strategies across Intellect’s primary business sectors while facilitating wider global growth prospects.

• Propel enterprise pipeline development through a diverse multi-channel approach, focusing on B2B events, as well as inbound, partnerships, digital marketing campaigns, content, SEO, paid acquisition, and outbound-supporting channels.

• Take ownership of and enhance the events-led growth strategy, which includes the planning and execution of B2B events and fostering post-event conversions into qualified enterprise opportunities.

• Assess performance across all channels, emphasizing event-driven pipeline contributions, and pinpoint opportunities to enhance conversion rates and channel efficiency.

• Utilize data and performance analytics to consistently refine marketing efforts and boost overall funnel efficiency.

• Execute and enhance enterprise demand generation initiatives through B2B events, webinars, partnerships, paid media, content, SEO, digital campaigns, and account-based strategies.

• Assist in transforming awareness and engagement into qualified enterprise opportunities.

• Ensure proper attribution, funnel reporting, and campaign performance visibility throughout the marketing lifecycle.

• Collaborate closely with sales and revenue operations to elevate lead quality, campaign performance, and pipeline conversion rates.

• Ensure that marketing initiatives are aligned with enterprise sales goals and commercial objectives.

• Drive product marketing initiatives, including positioning, messaging, and go-to-market strategies.

• Convert intricate mental health care and organizational well-being solutions into clear and engaging narratives for customers.

• Create sales enablement materials, case studies, customer stories, and marketing assets.

• Work cross-functionally with product, operations, clinical, and revenue teams to ensure messaging aligns with customer needs and product advancements.

• Support Intellect's category leadership through consistent and effective market positioning.

• Maintain transparency regarding funnel performance, campaign effectiveness, attribution, and marketing ROI.

• Develop reporting and dashboards that facilitate data-driven decision-making.

• Utilize automation, AI tools, and scalable workflows to enhance execution efficiency.

• Refine marketing processes, campaign operations, and reporting consistency.

• Aid in the continuous improvement of marketing systems and operational workflows.

• Collaborate closely with revenue, client success, product, operations, and finance teams to further company growth objectives.

• Provide insights and recommendations to enhance go-to-market strategies and marketing performance.

• Work collaboratively across functions to ensure marketing efforts are aligned with commercial priorities.

• Foster a culture of accountability, experimentation, and ongoing enhancement.

⛳️ Requirements

• 5-8 years of experience in growth marketing, demand generation, product marketing, performance marketing, or similar marketing roles.

• Strong commercial acumen and analytical abilities with familiarity in metrics such as CAC, conversion rates, attribution, pipeline contribution, and ROI.

• Demonstrated ability to execute across various marketing disciplines in a dynamic environment.

• Highly resourceful and capable of operating within lean teams.

• Experience in driving measurable B2B pipeline generation and supporting enterprise sales cycles is strongly preferred.

• Excellent project management and prioritization skills.

• Comfortable collaborating with sales, product, operations, and leadership teams.

• Familiarity with AI-driven workflows, automation, and contemporary marketing tools.

• Regional experience in APAC is a plus.

• Prior experience in healthcare or mental health is not a requirement.

🏝️ Benefits

• **Why You’ll Love Working With Us:**

• **Global company** – engage in a diverse atmosphere with colleagues from nearly 20 countries.

• **Generous leave policy** – enjoy time off to rest and recharge.

• **Christmas week off** – a company-wide break during the Christmas period, separate from annual leave.

• **Birthday leave** – take a day off to celebrate your birthday.

• **Quarterly mental health days** – one day off every quarter to prioritize your well-being.

• **Flexible work arrangements** – work in a manner that suits your lifestyle and objectives.

• **Work-life balance** – a culture that values personal time and long-term wellness.

• **Medical coverage** – comprehensive insurance for your peace of mind.

• **Performance bonus** – high performance is recognized and rewarded.

• **Development budget** – annual allocation to support your professional growth.

• **Mental health support** – premium access to our mental health app and resources, along with a dedicated budget for clinical and psychiatric care.

• **Socials and communities** – regular non-work events and activities to connect and enjoy time together.