Growth Marketing Lead – AI-First

This is a fully remote position, open to applicants in India.

📋 Description

• Oversee the growth strategy for Miss Audrey AI, an AI coach and teaching assistant designed for early-childhood educators, at MarcoPolo Learning.

• Establish effective positioning and messaging tailored for teachers, centre directors, and leaders in early learning.

• Develop and implement AI-driven processes for audience research, prospect enrichment, personalized outreach, creative content, landing pages, and reporting.

• Assess and enhance AI-generated marketing outputs and workflows.

• Manage the conversion funnel from free sign-up to first value and subsequent paid subscription.

• Collaborate with the engineering team on onboarding, upgrade opportunities, and lifecycle messaging.

• Create qualified sales conversations and a pipeline for the US sales team.

• Provide the US sales team with messaging and evidence to facilitate closing opportunities.

• Organize and execute experiments across various audiences, messages, channels, and offers.

• Analyze the results of experiments, funnels, and campaigns, scaling successful strategies.

• Assess and incorporate AI marketing tools, assisting the broader team in their usage.

• Present strategies and results to leadership, ensuring clear communication of plans.

• Direct freelancers and partners while contributing to the development of the marketing function.

• Report on pipeline metrics, sign-ups, activation rates, paid conversions, and customer acquisition costs.

• Deliver a validated value proposition, acquisition engine, improved free-to-paid conversion rates, qualified sales opportunities, experimentation cadence, and scalable AI workflows.

⛳️ Requirements

• A minimum of 7 years of experience in growth or marketing, covering strategy, positioning and messaging, demand generation, lifecycle management, and experimentation.

• Proven leadership experience managing a growth or marketing function, or a significant component of one.

• Experience in setting strategic direction, overseeing teams, agencies, or freelancers, and collaborating closely with founders or senior leadership.

• Daily practical application of AI tools in marketing, with proven workflows developed and implemented.

• Familiarity with the AI marketing landscape and the ability to assess effective tools.

• Experience in generating demand for new or differentiated products.

• Exceptional spoken and written English skills.

• Comfort in presenting to leadership and collaborating with a US-based team and clientele.

• Proficiency in data and experimentation, including measurement, funnel and campaign analysis, and conducting clean experiments.

• Ability to thrive in a fast-paced startup environment with minimal oversight.

• Strongly preferred: experience in marketing to educators, schools, childcare facilities, or early-learning organizations.

• Strongly preferred: background in freemium or product-led growth strategies converting free users into paying subscribers.

• Strongly preferred: experience working with a US-based company while residing in India.

• Strongly preferred: prior experience in a startup environment.

• Nice to have: experience with EdTech or products marketed to educators, parents, or consumers.

• Nice to have: familiarity with tools such as HubSpot, Customer.io, n8n, ClickUp, Webflow, and AI-driven prospecting and outreach tools.

• Nice to have: design sensibility for creating clean, conversion-focused web and email workflows.

🏝️ Benefits

• Contract engagement with the potential for expansion.

• Opportunity for remote work from Bangalore.

• Daily working-hour overlap with the US team.

• Chance to work in an AI-first startup environment.

• Potential to contribute to building and scaling the marketing function.

• Immediate start preferred.