Growth Marketing, Content Specialist – LATAM

📋 Description

• Identify, research, and reach out to influencers that align with the brand across various niches and audiences.

• Establish and nurture long-term relationships with creators and influencers.

• Negotiate collaborations, partnerships, barter agreements, and paid campaigns.

• Coordinate deliverables, timelines, and expectations for campaigns with influencers.

• Review influencer content prior to publication to ensure it meets brand guidelines.

• Maintain and organize an influencer database consisting of active and potential collaborators.

• Create, launch, and optimize campaigns within Meta Ads Manager (Instagram + Facebook) and TikTok Ads.

• Monitor campaign performance and make adjustments to targeting, creatives, and budgets as necessary.

• Track campaign metrics and identify opportunities to enhance engagement, reach, and conversions.

• Support growth of the online shop through effective paid advertising strategies.

• Collaborate closely with the Brand Designer to organize and plan social media content.

• Contribute innovative ideas for reels, TikToks, campaigns, and trending content.

• Assist in structuring monthly content plans that align with the brand strategy.

• Stay informed about TikTok, Instagram, and digital trends pertinent to the wellness/beverage industry.

• Write briefs, content ideas, captions, and creative direction for campaigns and videos.

• Provide biweekly and monthly reports detailing campaign and social media performance.

• Analyze content and ad performance to inform marketing decisions.

• Offer recommendations and growth opportunities based on data and outcomes.

⛳️ Requirements

• Over 3 years of experience in influencer marketing, paid media, digital marketing, or similar roles.

• Proficiency in managing Meta Ads and/or TikTok Ads campaigns.

• Experience in coordinating influencers, creators, or UGC collaborations.

• Strong understanding of Instagram, TikTok, and social media trends.

• Creative thinking skills combined with a solid grasp of performance metrics and growth strategies.

• Experience in planning social media content calendars or campaign strategies.

• Excellent communication and negotiation abilities.

• Comfortable working independently in a remote setting.

• Intermediate to advanced English proficiency is required.

• Experience with US-based brands or audiences is a significant advantage.

• Background in wellness, beverage, CPG, fitness, or lifestyle brands is a plus.

🏝️ Benefits

• Above-average compensation.

• Paid time off and holidays.

• High-quality training and opportunities for personal growth.