Head of Content

📋 Description

• Take charge of the content strategy, determining what we publish, where it appears, in what language, for which audience, and the rationale behind it.

• Ensure each piece of content is effective and impactful.

• Manage the blog at scale, including the editorial calendar, briefs, production, and distribution.

• Create newsletters that engage recipients and encourage opens.

• Oversee product marketing by transforming features into compelling narratives.

• Manage social media by selecting the channels that are most relevant for our target markets.

• Handle public relations and external communications, which include pitches, press lists, narrative development, and crisis management as necessary.

• Develop the link-building strategy encompassing earned, partnered, and programmatic links.

• Create playbooks and encode them as Claude skills for the team and agents to utilize.

• Provide guidance, review, and iterate; while agents manage production, you focus on strategic thinking.

• Lead the team by setting objectives, raising standards, removing obstacles, and collaborating on project delivery.

• Engage with customers directly, analyze data personally, and share insights gained from these interactions.

⛳️ Requirements

• Proven content experience, having developed and managed content initiatives that drove significant metrics such as traffic, leads, brand search, and share of voice in a multi-country, multi-language environment.

• Versatility across various content types, including blogs, newsletters, social media, PR, product marketing, and linking; while you need not excel in all, you should have substantial ownership in several and strong views on the others.

• Strong editorial judgment, able to distinguish between a compelling headline and a clever one.

• Instinct for SEO, understanding how content achieves rankings, garners links, and converts effectively.

• Proficiency in AI, with Claude being an integral part of your daily workflow in both Cowork and Code.

• Data-driven mindset; you base decisions on metrics, eliminate ineffective strategies, and avoid shipping content without measurable accountability.

• Hands-on approach, involved in writing briefs, editing drafts, selecting topics, and pitching journalists.

• Attention to detail that matters in content crafting.

• Good judgment, capable of making decisions with incomplete information.

• A sense of ownership, managing projects from conception to outcome without handovers.

• Experience in a small team, being comfortable with full-stack responsibilities.

• Leadership skills, able to manage one to two individuals effectively.

• Ability to communicate clearly and simplify complex ideas.

🏝️ Benefits

• An opportunity to manage the content function comprehensively.

• Absence of committees and minimal oversight.

• A pre-existing team that is ready to be effectively guided.

• Access to a robust AI stack that would be difficult to compile elsewhere.

• All resources are funded and dedicated to your use.

• A prestigious title that carries weight.

• Competitive compensation aligned with your market.