Head of Content – Health & Wellness

📋 Description

• Translate the brand awareness strategy set by the VP of Brand into a practical organic content roadmap across Instagram, TikTok, YouTube, Facebook, editorial platforms, and community engagement.

• Define and enhance the content pillar framework, including Ingredient Authority, Customer Transformation, Health Education, Behind the Brand, and Trend Response.

• Link organic content activities to business results, such as reducing CAC, increasing branded search, growing direct traffic, and enhancing earned media value.

• Oversee organic content workstreams for new product launches and brand initiatives.

• Manage the organic content engine on Instagram, TikTok, YouTube, and Facebook, aiming for 20-25 platform-native pieces weekly at scale.

• Supervise the Social Media Manager and Content Creator in generating platform-native video, static, and carousel content.

• Ensure that content quality achieves algorithmic reach based on value, hook strength, and watch-through rates, rather than budget constraints.

• Develop a responsive trend capability that allows the team to react swiftly to cultural moments while maintaining brand voice.

• Create an editorial content strategy that establishes Stonehenge Health as a credible authority in health and wellness.

• Manage the blog editorial calendar from start to finish, which includes topic selection, brief development, writer assignment, editing cycles, and publication timing.

• Develop ingredient storytelling and clinical narrative content that reinforces the brand’s clinically proven positioning.

• Foster a customer community and implement direct audience engagement programs that transform satisfied customers into brand advocates.

• Initiate live, AMA, and Q&A programs that build direct audience relationships and uncover voice-of-customer insights.

• Create a user-generated content collection, rights management, and amplification strategy in collaboration with the Influencer Manager.

• Oversee the Brand Outreach Producer in executing the iHUT (in-home user testing) and customer testimonial programs that produce genuine on-camera testimonials, video assets, and product feedback for marketing and product development.

• Establish in-house content studio capabilities and production workflows to support the high-volume, fast-turn content cadence required for organic platforms.

• Decrease reliance on external production partners by scaling internal capacity for filming, editing, and post-production.

• Maintain the brand asset library, b-roll library, and content archive for reuse and repurposing.

• Collaborate with Product Development on iHUT recruitment criteria, study protocols, and FTC compliance for testimonial collection.

• Lead a content team consisting of three members: Brand Outreach Producer, Social Media Manager, and Content Creator, with plans to expand to four to six by the end of 2026.

• Cultivate a team culture focused on quality, creativity, platform-native strategies, and high-output iteration.

• Establish content review and feedback processes that uphold quality while enabling speed and high publishing frequency.

• Collaborate with the Influencer Manager, Marketing Coordinator, Copy Director, Creative Director, Director of Product Marketing, and Consumer Insights Lead on cross-functional initiatives that drive organic content performance.

• Work with the SEO and GEO Content Strategist on keyword research, search optimization, and Generative Engine Optimization inputs to inform editorial decisions.

⛳️ Requirements

• 7-10+ years of experience in developing organic content programs at DTC consumer brands within health, wellness, beauty, or consumables sectors.

• A hands-on builder with a portfolio showcasing platform-native content that achieved organic reach and built an audience without paid distribution.

• Demonstrated ability to scale a content team and drive high-volume, platform-native output across Instagram, TikTok, YouTube, and Facebook.

• Experience in editorial leadership, including ownership of blog calendars, long-form content strategies, and content production workflows.

• Proven experience in community building across social platforms, with a preference for exposure to emerging platforms such as Reddit, Discord, and Substack.

• Strong knowledge of FTC compliance for supplement, health, or wellness content.

• Background in collaborating with creative, copy, and influencer teams in a fast-paced content environment.

• Remote-first mindset with the capacity to lead distributed teams effectively; preference for candidates located within driving distance of Los Angeles, CA.

• A hands-on content creator who can produce content and enhance the work of others.

• Platform-native; possesses an understanding of algorithm dynamics, format conventions, and audience behavior across Instagram, TikTok, YouTube, and Facebook.

• Quality-driven; recognizes that authentic content creation requires patience and a long-term investment approach.

• A strong cross-functional collaborator who can effectively partner with brand, creative, copy, influencer, and SEO teams.

• Thrives in a fast-paced, remote-first environment with a streamlined leadership structure.

🏝️ Benefits

• Competitive base salary ranging from $176,000 to $197,000+, plus performance bonuses.

• Flexible time off policy along with 9 annual company holidays.

• Your birthday is a paid vacation day—celebrate your awesomeness!

• Comprehensive medical, dental, and vision insurance fully covered for employees.

• 100% company-paid life insurance and short-term disability coverage.

• 3% employer contributions to 401(k) plans, regardless of employee participation! (Free money)

• Matching charitable contributions up to $2,500 per year.

• $1,200 annual Work from Home (WFH) stipend.

• Employee recognition and rewards programs.

• Subscription to the Calm app.

• Pet insurance options available.

• Monthly employee product samples and team discounts.

• Employee Referral Program.

• Fully remote position.

• Professional development fund for employees (We value HI-ER Education).

• A collaborative and innovative work culture.

• A high-impact role with visibility to executive leadership.