Growth Marketer – Meta Ads, Paid Social for E-comm & Personal Brands

This is a fully remote position, open to applicants in North America.

📋 Description

• Conduct research to understand audience pain points, objections, and desired outcomes by analyzing Reddit threads, reviews, competitor advertisements, and social listening.

• Develop persona profiles and determine the messaging angles that will resonate with each target audience.

• Craft engaging hooks, scripts, and body copy that drive both engagement and conversions.

• Oversee creative production, ensuring effective shot selection and visual storytelling while maintaining brand consistency.

• Establish and manage Meta ad campaigns, including audience targeting and budget allocation.

• Analyze CPM, CTR, conversion rates, and CPA/CPL to determine which creative elements are most effective and why.

• Convert performance data into actionable recommendations for clients.

• Facilitate client meetings, set agendas, and ensure documentation remains up to date between calls.

⛳️ Requirements

• Exceptional copywriting skills that resonate with readers as if written for individuals scrolling, rather than for the client.

• A tendency to analyze advertisements while browsing and reverse-engineer the elements that contribute to campaign success.

• Familiarity with essential ad metrics: CPM, CTR, CVR, CPA/CPL.

• Ability to independently manage projects by communicating your actions, rationale, and strategies for overcoming potential obstacles.

• Confidence in leading client relationships and strategic discussions, rather than merely supporting them.

🏝️ Benefits

• Competitive base salary supplemented by performance-based incentives; compensation will be determined by experience.

• Remote-first work environment with flexible scheduling; location in New York is not required, but candidates should be situated in PST, CST, or EST time zones.

• Opportunity to work directly with high-profile e-commerce and personal brands, including some associated with public figures who have large followings.

• A team culture that fosters entrepreneurial initiative, currently comprising around 20 members and expanding after doubling in size over the past year.