Growth Marketer – Media Buying, Creative Strategy, Paid Social

This is a fully remote position, open to applicants in North America.

📋 Description

• Conduct research on audience challenges, objections, and aspirations by analyzing Reddit threads, reviews, competitor advertisements, and social listening.

• Develop persona profiles and pinpoint the angles that will resonate most with each audience segment.

• Craft engaging hooks, scripts, and body copy that enhance user interaction and drive conversions.

• Oversee creative production, including shot selection and visual storytelling, ensuring brand consistency throughout.

• Establish and manage Meta ad campaigns, covering audience targeting and budget distribution.

• Analyze CPM, CTR, conversion rates, and CPA/CPL to determine which creative strategies are most effective and why.

• Convert performance data into actionable recommendations for clients.

• Facilitate client meetings, set agendas, and maintain up-to-date documentation between calls.

⛳️ Requirements

• Exceptional copywriting skills that resonate with readers as if it were intended for them, rather than the client.

• A consistent practice of analyzing advertisements during scrolling sessions and reverse-engineering successful campaign elements.

• Proficient understanding of essential advertising metrics: CPM, CTR, CVR, and CPA/CPL.

• Ability to drive your own projects: articulate your actions, reasoning, and solutions for potential obstacles.

• Confidence in managing client relationships and strategic discussions, not just providing support.

🏝️ Benefits

• Competitive base salary supplemented by performance-related incentives; compensation is commensurate with experience.

• Remote-first approach with flexible scheduling; location is not restricted to New York, but must fall within PST, CST, or EST time zones.

• Opportunity to work directly with premium e-commerce and personal brands, including those associated with public figures with substantial audiences.

• A team culture that encourages entrepreneurial initiative, currently comprising around 20 members and expanding after experiencing significant growth over the past year.