Growth Marketer, Community & Engagement

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance and strengthen engagement among CommonLit's free teacher users.

• Create advocacy playbooks, which include in-app nurturing strategies developed with Product, and conduct surveys to assess effectiveness.

• Develop content aimed at teachers and community programming, such as webinars, newsletters, blog posts, conferences, meetups, roundtables, media placements, organic social media content, and an ambassador program.

• Manage the maintenance and content schedule for the blog.

• Collaborate with Retention Marketing and Brand & Impact to utilize customer testimonials for storytelling at the top of the funnel.

• Share user insights with Sales, Support, and Product teams, and communicate these insights to the wider Marketing department.

• Work alongside the Performance Marketing Specialist to ensure a seamless transition from free-user activation to conversion.

• Monitor and report on engagement and advocacy metrics for free users, including performance from webinars, newsletters, blogs, social media, and the ambassador program.

• Analyze how traffic, sign-ups, sign-ins, and top-of-funnel engagement correlate with downstream conversion rates.

• Experiment with new content, community, and advocacy strategies, discontinuing those that are ineffective.

• Undertake additional projects as assigned by the team.

⛳️ Requirements

• A Bachelor's degree is required.

• 2-4 years of experience in content marketing, community/growth marketing, or a related field is required.

• Teaching experience in English Language Arts (ELA) is required; experience teaching grades 6-12 is preferred.

• Experience in education or a mission-driven, freemium/product-led growth environment is highly preferred.

• Strong writing and storytelling abilities, including for newsletters, blogs, and webinar content.

• Comfortable representing CommonLit as a webinar host and blog author.

• Proficient or willing to learn tools such as HubSpot, Notion, Google Suite, Slack, Zoom, and similar applications.

• Experience in hosting or producing live virtual events is preferred.

• Familiarity with social media tools is preferred.

• Experience with Large Language Models (LLMs) is preferred; experience with Claude is highly preferred.

• Alignment with CommonLit's mission is essential.

• Ability to create new initiatives from scratch, such as an ambassador program.

• Curiosity regarding educator advocacy and enthusiasm for community-building efforts.

• Capacity to thrive in a fast-paced work environment.

• A positive attitude and a willingness to learn and assist with various projects.

• Strong attention to detail and a desire for constructive feedback.

• Ability to work both independently and collaboratively.

• Strategic thinking, self-initiation, time management, and organizational skills are necessary.

• Excellent interpersonal, problem-solving, communication, and collaboration skills.

• Comfort in speaking and facilitating live sessions with educators.

• Must be based in the US.

• Ability to travel to regional or state conferences; the current expectation is one 2-3 day conference per quarter.

• The role involves extended periods in a stationary position at a desk working on a computer.

🏝️ Benefits

• Health, dental, and vision insurance.

• HSA and FSA Plans, including Medical FSA, Limited FSA, and Dependent Care FSA options.

• Company-sponsored basic life insurance, with additional options available for supplemental life insurance.

• Legal insurance.

• 401(k) retirement plan with a 4% safe harbor employer match.

• Access to exclusive discounts, including pet insurance, hotel booking discounts, and more.

• Support for remote work, including a stipend for home office setup.

• 16 paid holidays each year.

• Paid time off accruals and sick leave.

• Paid family leave, covering caregiver leave, medical leave, and 12 weeks of paid parental leave.

• 2 floating holidays.

• Leave for volunteer activities and school visitation.

• Jury duty leave.

• Bereavement and compassionate leave.

• Leave for blood, bone marrow, and organ donation.

• Flexible work arrangements.

• Low-stress weeks around Thanksgiving and late December.

• Monthly remote activities, including dumpling-making, yoga, and virtual escape rooms.

• Monthly "CoffeeLit" sessions for connecting with colleagues.

• Opportunities for learning and development for teams and individuals.