Growth Marketer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and relevant dental channels.

• Manage CAC, ROAS, CPA, and demo-set targets, overseeing budget allocation and pacing across channels for both SMB and DSO/enterprise audiences.

• Conduct weekly optimization cycles, including bids, budgets, audiences, placements, and landing-page routing, to eliminate waste swiftly.

• Collaborate with the Studio and Brand/Comms teams to create high-performing ad creatives and structured testing of creative assets.

• Oversee Pearl's comprehensive email and lifecycle program: pre-demo nurturing, confirmation and reminder sequences, cancellation recovery, re-engagement with no-shows, post-demo follow-up, and dormant lead reactivation.

• Develop distinct nurture tracks for both SMB (product-led) and DSO/enterprise (sales-led) efforts.

• Focus on demo show-rate and completion as key performance indicators, systematically bridging the gap between booked and completed demos.

• Regularly test subject lines, timing, frequency, and offers to optimize engagement.

• Act as the hands-on HubSpot owner for the marketing team, managing workflows, lifecycle stages, properties, lists, and segmentation.

• Ensure the integrity of conversion tracking from end to end, including platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports, ensuring both paid and lifecycle tie back accurately to the CRM.

• Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution) while ensuring data hygiene in collaboration with RevOps.

• Guarantee smooth marketing-to-sales handoffs in the CRM.

• Create and uphold unified full-funnel dashboards that cover paid performance, funnel conversion, show-rate, and lifecycle metrics.

• Collaborate with RevOps to maintain accurate and consistent attribution aligned with the CRM source of truth.

• Establish a weekly reporting and experimentation cadence that transforms insights into actionable tests for both paid and lifecycle strategies.

⛳️ Requirements

• 5–7+ years of experience in full-funnel growth or demand-generation marketing within a B2B SaaS environment, possessing genuine hands-on expertise in both paid media and lifecycle/marketing operations.

• Proficiency in Google Ads and Meta Ads Manager, with expertise in LinkedIn Campaign Manager and a strong command of HubSpot (workflows, lifecycle stages, email, reporting).

• A proven history of directly managing efficiency metrics (CAC, ROAS, CPA) and strategies for their improvement.

• A blend of skills as both a strong email/lifecycle marketer and a proficient paid media operator — a unique combination.

• Extensive knowledge of conversion tracking methods: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports.

• Highly analytical, adept at navigating dashboards; familiarity with GA4 is a plus.

• Experience engaging with both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) strategies.

• A systems-oriented builder who excels in managing a broad mandate within a compact, high-caliber team.

• Bonus: experience in advertising within healthcare or other regulated sectors, a dental/medical focus, or advanced SQL/reporting proficiency.

🏝️ Benefits

• Competitive salary and benefits package

• Opportunities for professional development and training

• Flexible, uncapped paid time off

• Remote-first work culture, with a preference for candidates located near Pearl's office hubs in Los Angeles, San Francisco, Salt Lake City, or New York City.