Growth Marketer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and take ownership of the comprehensive organic marketing strategy.

• Plan and implement a cohesive content calendar across all primary platforms.

• Produce captivating short-form content, such as videos, reels, carousels, graphics, and written posts.

• Craft persuasive copy for social media, email campaigns, and marketing materials.

• Edit short-form video content tailored for social media platforms.

• Design social media graphics, carousels, and promotional materials using Canva or comparable design tools.

• Oversee and expand social media channels while maintaining consistent brand messaging.

• Interact with the online community by answering comments, messages, and engaging with audience interactions.

• Develop and oversee email marketing campaigns, including nurturing sequences and promotional content.

• Utilize AI tools to enhance content creation, repurpose existing materials, and boost efficiency.

• Track marketing performance through analytics and continuously refine content and strategy.

• Identify growth opportunities and propose new marketing initiatives.

• Work closely with leadership to achieve business growth objectives.

⛳️ Requirements

• Proven track record as a Growth Marketer, Digital Marketer, or Content Marketing Specialist.

• Demonstrated success in expanding brands through organic marketing efforts.

• Strong skills in content creation across various social media platforms.

• Excellent copywriting abilities with outstanding written English.

• Experience in producing engaging social media content that drives leads and engagement.

• Capability to create, edit, and publish short-form video content.

• Proficient in using Canva or similar design software.

• Solid understanding of social media algorithms and content trends.

• Experience in managing online communities and fostering customer engagement.

• Knowledge of email marketing and marketing automation techniques.

• Familiarity with AI tools to streamline marketing workflows.

• Analytical mindset with the capacity to interpret marketing data and optimize campaigns.

• Highly organized with exceptional project management skills.

• Ability to work autonomously in a remote setting.

• Experience in B2B Marketing (highly desirable).

• Background in service-based businesses (highly desirable).

• Experience in the construction or trades industries (highly desirable).

• Familiarity with UK markets (highly desirable).

• Experience in organic social media growth (highly desirable).

• Proficiency in content strategy (highly desirable).

• Experience in brand development (highly desirable).

• Background in lead generation (highly desirable).

• Knowledge of marketing automation (highly desirable).

• Experience with CRM platforms (highly desirable).

• Technical Skills: Canva (or equivalent design software), social media management platforms, Instagram, TikTok, LinkedIn, email marketing platforms, AI content creation tools, video editing software, analytics and reporting tools.

🏝️ Benefits

• Consistent growth across organic marketing channels.

• Increased audience engagement and enhanced brand awareness.

• Growth in qualified leads generated through content marketing efforts.

• Successful implementation of email marketing campaigns.

• High-quality, consistent production of content.

• Ongoing improvement through data-driven optimization.

• Strong community engagement and interaction with the audience.

• Contribution to overall business growth through effective marketing strategies.