Growth Manager, Senior Manager – ABM

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise ABM initiatives specifically tailored to penetrate high-value enterprise accounts in alignment with business objectives.

• Direct the planning and proposal of targeted campaigns aimed at cross-selling and upselling within the existing customer portfolio.

• Collaborate with internal teams (RevOps, Sales, Content, and Product Marketing) to ensure a unified approach to account management and engagement strategy.

• Suggest and implement improvements to enhance engagement and optimize the user journey for target accounts.

• Oversee timelines and resources to guarantee timely and effective execution of all ABM programs.

• Optimize AI-driven outbound tools (Clay) to scale personalized prospecting and engagement for target demographics.

• Ensure regular audits of outbound workflows are performed to pinpoint areas for technical and content enhancement.

• Collaborate with the content and product teams to ensure all outreach messaging adheres to ABM best practices.

• Experiment with and refine campaign features to boost conversion rates and support overall lead generation efforts.

• Track ABM and outbound performance utilizing tools such as AdRoll ABM, Salesforce, HubSpot, and Clay.

• Monitor, report, and analyze campaign analytics and engagement metrics to inform strategic decisions.

• Present performance outcomes regarding how programs are impacting MQLs, SQLs, and Pipeline to key stakeholders and senior leadership regularly.

• Establish KPIs and benchmarks, employing data-driven insights to enhance future growth and ABM initiatives.

⛳️ Requirements

• 5+ years of experience in ABM, growth marketing, or digital marketing with an emphasis on enterprise accounts.

• Profound understanding of ABM principles, AI-driven prospecting strategies, and analytical reporting tools.

• Expert-level proficiency with ABM platforms (6sense/Demandbase), CRM/Automation tools (Salesforce, HubSpot), prospecting software (Clay), and project management applications (Asana).

• Experience in managing cross-functional teams and collaborating with senior leadership.

• Capability to interpret complex analytical data, recognize trends, and leverage insights for project decision-making.

• Exceptional written and verbal communication skills, with the ability to work collaboratively with diverse teams.

• Strong organizational and critical-thinking abilities, with a proactive mindset toward identifying challenges and devising effective solutions.

• Willingness to travel 1-2 times annually.

🏝️ Benefits

• None specified