Growth Manager

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Develop, implement, and take ownership of the complete Account-Based Marketing strategy aimed at enhancing user acquisition among high-value target accounts.

• Collaborate closely with Sales and Business Development teams to establish our Ideal Customer Profile (ICP), pinpoint key decision-makers, and create tiered target account lists.

• Create and launch highly customized, multi-touch user acquisition campaigns across various channels including LinkedIn Ads, programmatic display, targeted email sequences, direct mail, and personalized landing pages.

• Oversee the ABM budget, focusing on optimizing Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline velocity.

• Partner with content and design teams to produce tailored messaging and creative assets that effectively address the specific pain points of various account tiers and personas.

• Serve as the primary point of contact between Marketing and Sales for target accounts, ensuring that sales teams are equipped with account insights and intent data for timely follow-ups.

• Set up ABM metrics and KPIs. Monitor, analyze, and report on account engagement, lead generation, and revenue impact utilizing CRM and marketing automation tools.

⛳️ Requirements

• 3+ years of experience in B2B performance marketing, demand generation, or user acquisition, with a minimum of 2+ years directly managing Account-Based Marketing (ABM) programs.

• Comprehensive understanding of the B2B buyer journey, complex sales cycles, and account scoring methodologies.

• Practical experience in executing paid B2B campaigns, particularly using LinkedIn Campaign Manager, Google Ads, and Meta Ads.

• Strong analytical skills to assess data, interpret campaign performance, and convert numbers into actionable marketing strategies.

• Advanced proficiency in CRM platforms (e.g., HubSpot) and marketing automation/ABM tools (e.g., Apollo, Clay, 6sense, Demandbase, or ZoomInfo).

• Demonstrated success in aligning marketing initiatives with sales teams and fostering cross-departmental collaboration.

• Outstanding written and verbal communication abilities, with a keen eye for persuasive B2B copywriting.

🏝️ Benefits

• Flexible schedules and the option to work remotely;

• An ambitious and supportive team that enjoys their work, values one another, and grows together;

• Internal programs for onboarding and training, development of soft skills, and leadership capabilities;

• Partial reimbursement for participation in external training and conferences;

• Corporate English language school: Group and individual lessons, speaking clubs with colleagues from around the globe;

• Corporate rates on hotels and travel services;

• MyTime Day Off - an additional non-working day with no loss of compensation.