Growth Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Lead and drive lifecycle marketing initiatives across the African Region by creating, developing, and implementing campaigns for all business assets, focusing on strategies that yield the highest ROI.

• Oversee the comprehensive management of user lifecycle metrics, including activation, retention, and reacquisition of churned users.

• Formulate marketing strategies designed to enhance the long-term value of clients through customer segmentation, personalization, automated user journeys, and optimal product and distribution channel combinations.

• Foster new user growth by designing product offerings.

• Outline the user journey and enhance user funnel conversion through effective product promotion, user education, and operational campaigns.

• Establish best marketing practices, including segmentation, A/B testing strategies, and email journeys, leveraging data-driven insights.

• Measure, analyze, and report on critical metrics within the organization.

• Envision the future steps for Africa's lifecycle, identifying challenges and opportunities while crafting innovative solutions and anticipating user needs.

• Collaborate with regional and central stakeholders to localize and implement global initiatives, ensuring relevance to cultural and local user contexts.

• Develop and manage the CRM and marketing workflows and automation roadmap, ensuring that user journeys are relevant, tactical, and impactful.

• Design and oversee end-to-end growth strategies for the entire African region, encompassing acquisition, activation, engagement, retention, and reactivation across all core lifecycle pillars.

• Propel revenue growth and increase trading volumes through targeted lifecycle interventions, behavioral nudges, incentives, and product education initiatives.

• Utilize growth tools to formulate and execute behavioral gamification strategies that enhance user engagement and boost product adoption and/or trade volumes.

⛳️ Requirements

• At least 5 years of experience in lifecycle management.

• Proven experience in launching both large-scale and targeted campaigns throughout the user lifecycle.

• Proficient in CRM/lifecycle management and email marketing/automation.

• Experience with user segmentation, customer lifecycle management, and A/B testing.

• Strong analytical skills pertaining to user behavior analysis and developing user retention strategies within marketing funnels, with expertise in data mining, measurement, and analysis.

• Creative mindset for crafting innovative marketing strategies and engaging campaigns.

• Passionate about cryptocurrency.

• Ability to prioritize effectively, balancing quick wins with longer-term strategic initiatives.

• Capability to thrive in a fast-paced and dynamic team dedicated to becoming the number one exchange in Africa.

🏝️ Benefits

• Competitive salary and company benefits.

• Work-from-home arrangement (the specifics may vary depending on the nature of the business team's work).