Growth Manager – Apps

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take charge of media purchasing for applications across the suitable channel mix (Apple Search Ads, Google App Campaigns, Meta, TikTok, programmatic).

• Organize campaigns effectively to align with app objectives (install, trial, subscription, value-based optimization).

• Distribute budgets based on payback, signal quality, and incremental performance rather than vanity metrics.

• Create and oversee both web-to-app and app-direct flows, selecting routing based on economic factors and tracking reliability.

• Develop structured weekly testing roadmaps (channel, budget, optimization event, geo expansion, creative inputs).

• Establish and uphold dependable attribution across:

• - SKAN

• - MMPs (e.g., AppsFlyer, Adjust, Singular)

• - first-party event frameworks

• Recognize the limitations of:

• - probabilistic vs deterministic attribution

• - SKAN vs AEM vs platform-reported metrics

• Design and enhance signal strategies:

• - AEM configuration

• - Advanced data (ADC)

• - server-side events / CAPI

• - event prioritization

• Reconcile platform data against MMP and backend subscription data.

• Communicate measurement gaps and suggest feasible optimization paths.

• Map and track the complete user journey: ad → store/web → install → onboarding → trial → subscription → retention.

• Diagnose performance challenges across the funnel utilizing cohort data.

• Model payback periods by cohort (D0, D7, D30+).

• Modify budget recommendations based on:

• - CAC vs LTV

• - cash flow constraints

• - subscription mix

• - geographic profitability

• Identify when store conversion, onboarding friction, or paywall design inhibits scalability — and escalate with clear hypotheses.

• Optimize App Store and Play Store listings (screenshots, previews, metadata, localization).

• Monitor install-to-open and open-to-trial conversion rates.

• Integrate paid learnings into ASO strategy.

• Assess the impact of store experiments on downstream performance, not solely on installs.

• Plan and enhance web funnels that support web-to-app or web-subscription flows.

• Utilize tools such as RevenueCat, FunnelFox, Web2Wave (or their equivalents).

• Connect ad expenditure, subscription data, and backend revenue into unified reporting.

• Identify tracking discrepancies and resolve them using structured methodologies.

• Translate performance data into clear creative inputs and hypotheses.

• Lead performance reviews with clarity and confidence.

• Articulate platform limitations and tracking realities to clients.

• Communicate:

• - what occurred

• - why it occurred

• - what changes will follow

⛳️ Requirements

• 3+ years of experience in mobile performance marketing or app growth.

• Practical experience with:

• - Meta (App campaigns)

• - Google App Campaigns

• - Apple Search Ads

• - TikTok Ads

• Familiarity with MMPs like AppsFlyer, Adjust, or Singular.

• Proven experience in scaling subscription apps or trial-based products.

• High comfort level with attribution ambiguity and signal constraints.

• Strong commercial acumen — you prioritize payback over just CPI.

• Proficient in working with:

• - SKAN

• - AEM

• - CAPI / server-side tracking

• Capable of logically debugging tracking and event mapping issues.

• Organized, analytical thinker.

• Effective communicator in client interactions.

• Not dependent on creative to rescue performance.

• What this role is not:

• - Not a creative strategist position.

• - Not a purely generalist growth role.

• - Not a junior role.

• - Not solely focused on reporting.

• This is a performance-first, algorithm-aware, economics-driven position.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible work environment with remote options.

• Comprehensive health and wellness benefits.

• Collaborative and innovative team culture.