Growth Lead – Paid Acquisition, SEO, AEO

This is a fully remote position, open to applicants in United States.

📋 Description

• Scale paid acquisition campaigns across platforms including Google, Meta, LinkedIn, and others.

• Take ownership of creative testing, audience targeting, landing page development, tracking, and budget allocation.

• Analyze changes in acquisition costs as spending increases.

• Enhance organic acquisition through valuable content, comparison pages, tools, and improvements in technical SEO.

• Link SEO initiatives to active researchers and paying customers.

• Experiment with and develop AnswerThis discovery using ChatGPT, Perplexity, Google AI responses, and other emerging AEO surfaces.

• Identify sources of qualified users, implement enhancements, and evaluate outcomes.

• Monitor user journeys from initial visit through signup, activation, and conversion to paid status.

• Diagnose and enhance campaign, page, or product experiences that may hinder growth.

• Explore new acquisition channels, initiate experiments, learn rapidly, and scale successful strategies.

• Collaborate closely with founders and the product team.

• Take responsibility for acquisition outcomes.

⛳️ Requirements

• Proven experience in scaling paid acquisition across various platforms.

• Ideally, have personally managed over $500,000/month in advertising expenditure.

• Demonstrated capability to link paid acquisition spending to customer acquisition and revenue generation.

• Extensive experience in scaling acquisition through SEO strategies.

• Ability to present baseline metrics, development efforts, and business contributions resulting from SEO.

• Comfortable working directly within ad accounts, analytics tools, landing pages, and automation software.

• Proficient in writing copy, troubleshooting tracking issues, launching tests, and executing work autonomously.

• Utilizes AI to enhance the scope of buildable and testable projects, with diligent output evaluation.

• Aligned with the mission of accelerating scientific research.

• Capable of operating efficiently in a resource-limited environment.

• Must provide one paid acquisition result and one SEO result, including company details, baseline figures, timeframe, outcomes, and personal implementation specifics.

• For the paid acquisition result: specify monthly budget and platforms used.

• Include your location and indicate when a full-time relocation would be feasible.

🏝️ Benefits

• Commission structure.

• Equity opportunities.

• Full-time employment.

• Genuine ownership of acquisition results.

• Close collaboration with founders and the product team.