Growth Lead – Lead Paid Media Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of the paid media strategy across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and additional channels.

• Convert business objectives into budgets, channel plans, testing roadmaps, and strategies for growth.

• Direct initiatives for demand generation, lead generation, retargeting, and optimization of conversions.

• Provide recommendations on what to launch, pause, scale, or enhance.

• Manage performance metrics including pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue KPIs.

• Identify deficiencies that affect lead quality, sales conversion, and revenue growth.

• Conduct audits on accounts and pinpoint growth impediments.

• Diagnose challenges across targeting, messaging, creative, landing pages, sales processes, attribution, and positioning.

• Develop forecasts and budget scenarios linked to pipeline, revenue, CAC, and ROAS.

• Oversee the structure of campaigns, targeting, messaging, creative, and testing processes.

• Enhance landing pages, offers, forms, and conversion funnels.

• Guide PPC teams to ensure execution is aligned with the overarching strategy.

• Utilize GA4, CRM data, HubSpot, attribution models, and reporting tools for performance evaluation.

• Connect campaign outcomes to pipeline and revenue results, providing actionable insights to clients.

• Facilitate strategy discussions with executives, founders, and marketing leaders.

• Build trusted advisor relationships and challenge assumptions when necessary.

• Mentor PPC and automation specialists.

• Lead offshore teams while collaborating across various functions.

⛳️ Requirements

• 5+ years of experience in paid media, growth marketing, performance marketing, or demand generation.

• Strong background with Google Ads and Meta Ads.

• Experience with LinkedIn Ads is preferred.

• Expertise in B2B lead generation, conversion rate optimization (CRO), funnel optimization, and attribution.

• Proficient with GA4, CRM platforms, HubSpot, conversion tracking, and reporting tools.

• Ability to correlate marketing performance with pipeline, ROAS, CAC, and revenue.

• Experience in forecasting, budget planning, and growth modeling.

• Strong communication skills with a client-facing demeanor and strategic consulting experience.

• Agency experience is preferred.

• Familiarity with AI tools to enhance marketing workflows.

• Comfortable leading offshore teams and working collaboratively across functions.

• U.S. based preferred, or must be available to work U.S. business hours and travel as required.

🏝️ Benefits

• Opportunity for remote work.

• Travel within the U.S. as necessary.