Growth Lead – Lead Paid Media Strategist

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Take ownership of the paid media strategy encompassing Google Ads, Meta Ads, LinkedIn Ads, and additional channels.

• Convert business objectives into budgets, channel strategies, testing frameworks, and growth plans.

• Spearhead initiatives for demand generation, lead generation, retargeting, and optimizing conversions.

• Provide recommendations on what to launch, pause, scale, or enhance.

• Manage performance metrics related to pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue KPIs.

• Identify shortcomings impacting lead quality, sales conversion, and revenue growth.

• Perform account audits and troubleshoot issues concerning targeting, messaging, creative assets, landing pages, sales processes, attribution, and positioning.

• Develop forecasts and budget scenarios linked to pipeline, revenue, CAC, and ROAS.

• Supervise campaign structure, targeting, messaging, creative elements, and testing procedures.

• Enhance landing pages, offers, forms, and conversion funnels for better results.

• Lead PPC teams and ensure execution is in line with the overarching strategy.

• Utilize GA4, CRM data, HubSpot, attribution models, and reporting tools to assess performance.

• Correlate campaign results with pipeline and revenue outcomes.

• Provide actionable insights to clients.

• Facilitate strategy discussions with executives, founders, and marketing leaders.

• Establish trusted advisor relationships and challenge assumptions when necessary.

• Mentor PPC and automation specialists.

• Travel within the U.S. as required.

⛳️ Requirements

• 5+ years of experience in paid media, growth marketing, performance marketing, or demand generation.

• Extensive experience with Google Ads and Meta Ads.

• Familiarity with LinkedIn Ads is preferred.

• Proficient in B2B lead generation, CRO, funnel optimization, and attribution.

• Skilled in using GA4, CRM platforms, HubSpot, conversion tracking, and reporting tools.

• Ability to link marketing performance to pipeline, ROAS, CAC, and revenue.

• Experience in forecasting, budget planning, and growth modeling.

• Strong communication and strategic consulting skills for client-facing interactions.

• Agency experience is preferred.

• Familiarity with utilizing AI tools to enhance marketing workflows.

• Comfortable leading offshore teams and collaborating across different functions.

• U.S.-based candidates are preferred, or those who can work U.S. business hours and travel as necessary.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work environment with remote work options.

• Comprehensive health, dental, and vision insurance.

• Generous vacation and paid time off policy.