Growth Lead – Lead Paid Media Strategist

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of the paid media strategy across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other channels.

• Convert business objectives into budgets, channel strategies, testing plans, and growth initiatives.

• Lead efforts in demand generation, lead generation, retargeting, and optimizing conversions.

• Provide recommendations on what to launch, pause, scale, or enhance.

• Manage performance metrics including pipeline, MQLs, SQLs, CAC, CPL, ROAS, lead quality, and revenue.

• Identify gaps that affect lead quality, sales conversions, and revenue growth.

• Conduct audits of accounts and pinpoint growth limitations.

• Diagnose issues related to targeting, messaging, creative assets, landing pages, sales processes, attribution, and positioning.

• Prioritize suggestions based on their potential business impact.

• Develop forecasts and budget scenarios linked to pipeline, revenue, CAC, and ROAS.

• Assess the effects of spending, channel mix, and conversion rate shifts.

• Oversee the structure of campaigns, including targeting, messaging, creative, and testing.

• Optimize landing pages, offers, forms, and conversion funnels.

• Guide PPC teams to ensure execution is in line with the overall strategy.

• Utilize GA4, CRM data, HubSpot, attribution models, and reporting tools to measure performance.

• Connect campaign outcomes to pipeline and revenue results.

• Provide clients with clear, actionable insights.

• Facilitate strategy discussions with executives, founders, and marketing leaders.

• Cultivate trusted advisor relationships and challenge assumptions as necessary.

• Mentor PPC and automation specialists, ensuring high-quality execution that aligns with client objectives.

⛳️ Requirements

• At least 5 years of experience in paid media, growth marketing, performance marketing, or demand generation.

• Solid experience with Google Ads and Meta Ads.

• LinkedIn Ads experience is preferred.

• Expertise in B2B lead generation, conversion rate optimization (CRO), funnel optimization, and attribution.

• Proficient in GA4, CRM platforms, HubSpot, conversion tracking, and reporting.

• Ability to correlate marketing performance with pipeline, ROAS, CAC, and revenue.

• Experience in forecasting, budget planning, and growth modeling.

• Strong communication and strategic consulting skills in a client-facing capacity.

• Agency experience is preferred.

• Familiarity with using AI tools to enhance marketing workflows.

• Comfortable leading offshore teams and collaborating across various functions.

• U.S.-based candidates preferred, or those able to work U.S. business hours and travel as necessary.

🏝️ Benefits

• Travel within the U.S. as required.

• Option for remote work indicated by 'Los Angeles, California (Remote)'.