Growth Lead – Créa & Performance

This is a fully remote position, open to applicants in France.

📋 Description

• Guide the growth trajectory of the brands

• Coordinate creative volume and Meta acquisition strategy

• Model business plans and advise the founders

• Establish a baseline, model a trajectory, and commit to it

• Manage Meta budgets (primary lever): Advantage+, retargeting, brand

• Continuously optimize CAC, balancing volume and margin

• Work on CAC, MER, ROAS, LTV, margin, EBITDA

• Define creative strategy by persona and angle

• Brief and coordinate teams: editors, scriptwriters, UGC agencies

• Structure the testing pipeline: launch, measure, kill, iterate - at scale

• Engage creative teams in interpreting results to increase the number of winners

• Build credible business plans for each brand

• Model cohorts on Shopify and analyze retention behaviors

• Suggest repositioning: hero product, product range depth, promotional activities

• Conduct post-mortems when plans deviate and propose a new direction

• Collaborate with CRO and CRM partners

• Address website optimization, newsletters, and promotional activities

• Occasionally manage complementary levers: influencer (seeding, micro, celebrity), Google

⛳️ Requirements

• 5 to 10 years of experience in Growth / acquisition / B2C e-commerce

• Significant experience in managing Meta budgets (>50K€/month) in DTC

• Creative obsession: understanding what performs, briefing effectively, testing at scale

• Comfortable with a P&L and business and financial metrics

• Knowledge of Shopify and the ability to analyze cohorts

• Independent, hands-on, comfortable with ambiguity, and directly responsible for results

• Experience in DTC / DNVB / B2C e-commerce - not in B2B or corporate

🏝️ Benefits

• Competitive salary and performance bonuses

• Opportunities for professional growth and development

• Dynamic and collaborative work environment

• Flexible working hours and remote work options