Growth Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement a comprehensive marketing strategy — encompassing paid advertisements, organic content, and landing pages.

• Manage the entire customer journey — from acquisition and activation to retention.

• Plan, execute, and refine paid social media campaigns across platforms such as Meta, Google, and LinkedIn.

• Create and methodically execute a content strategy.

• Monitor performance, analyze key metrics, and adjust strategies based on data insights.

• Collaborate directly with the founders to achieve growth objectives.

⛳️ Requirements

• Essential: Proven experience in developing marketing strategies — preferably within a startup or scale-up environment.

• Strong copywriting skills — ranging from LinkedIn posts and advertisement copy to landing page content.

• Familiarity with paid social media and performance-oriented advertisements (Meta, Google, LinkedIn).

• Capability to create and systematically implement a content strategy.

• Ability to track performance metrics and iterate strategies based on data — avoiding reliance on gut feelings.

• Basic understanding of SEO principles — with knowledge of organic traffic mechanics.

• Preferred: Experience in e-commerce, Amazon FBA, or SaaS sectors.

• Proficiency with marketing tools (Google Analytics, Plausible, Ahrefs, HubSpot, etc.).

• Experience in video content creation or YouTube strategy.

• Multilingual marketing expertise (DE/EN).

• Background in affiliate or influencer marketing.

• Mindset: You conceptualize in funnels rather than isolated campaigns.

• Balanced strengths in both writing and analytical skills.

• Familiarity with AI tools for copywriting, ideation, and scaling efforts.

• Desire to build something from the ground up and contribute to shaping the ProfitPath brand.

• Self-motivated learner — eager to explore new channels, formats, and growth strategies.

🏝️ Benefits

• A brand-new, cozy office located in the heart of Sülz, Cologne.

• Direct collaboration with the founders, ensuring quick decision-making processes.

• Full responsibility for the entire marketing budget with the freedom to experiment and scale channels.

• 30 days of vacation.

• Latest MacBook Pro and any necessary equipment provided.

• €1,200 budget for remote working expenses.

• Membership to Urban Sports.

• Access to co-working space membership.

• Team retreats held twice a year.

• A team that integrates AI into daily operations.