Growth Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop, implement, and expand dynamic multi-channel user acquisition campaigns to continually attract high-value users into the ecosystem.

• Manage paid acquisition budgets with precision, consistently optimizing ad expenditures, targeting strategies, and creative materials to reduce Customer Acquisition Cost (CAC).

• Maintain an intense, rapid testing routine—conducting swift experiments on landing pages, messaging, hooks, and product flows to uncover hidden growth opportunities.

• Analyze the complete user journey from the initial interaction to conversion, pinpointing drop-off areas and applying seamless strategies to enhance conversion rates.

• Design long-term retention mechanisms and engagement plans, ensuring that newly acquired users stay active, loyal, and integrated within the ecosystem.

• Create, oversee, and take ownership of the primary growth dashboards, converting raw user data into precise, strategic insights for the executive team.

⛳️ Requirements

• Demonstrated experience in managing growth, performance marketing, or data-driven acquisition for a rapidly evolving technology or digital platform.

• You have a deep passion for data. Marketing decisions are not based on intuition; you thrive on analytics tools, making choices grounded in solid numbers and ROI.

• This role is not confined to a 9-to-5 schedule. Digital traffic and viral trends are constant; you must be available 7 days a week to track campaign performance, seize traffic opportunities, and collaborate with a global team.

• You have a comprehensive, intrinsic understanding of the Web3 ecosystem, including decentralized communities, digital asset mechanics, and the distinct conversion paths of crypto-native users.

• Highly self-driven and organized; you can oversee substantial marketing budgets and intricate cross-department testing processes without losing sight of any key metrics.

🏝️ Benefits

• Exceptional Autonomy: We prioritize results over bureaucracy. You will have the freedom to design, test, and implement your own growth strategies in a fast-paced, high-trust setting.

• Unlimited Leverage: Bring your scaling ideas to a powerhouse that possesses the distribution, technical expertise, and resources to execute them immediately.

• A Momentum-Driven Culture: Join a team that operates at lightning speed. You will continually be building, analyzing, and expanding new acquisition strategies.

• High-Growth Potential: We prioritize "potential over pedigree." For a Growth Lead who consistently drives results and meets ambitious targets, there is a clear, unrestricted path to senior leadership.