Growth Lead / Acquisition Lead

This is a fully remote position, open to applicants in France.

📋 Description

• Develop and implement the inaugural acquisition system for FORREST.

• Transform the brand ecosystem into a quantifiable and scalable acquisition strategy.

• Collaborate closely with the founders to establish tests, investment strategies, performance metrics, and growth plans.

• Create a 90-day digital acquisition roadmap for the launch phase.

• Determine the optimal channel mix, including Meta Ads, Google Search, Google Shopping, Performance Max, retargeting, CRM, newsletters, content, and partnerships.

• Organize the acquisition funnel from traffic generation to conversion.

• Identify and experiment with pertinent creative angles for FORREST.

• Collaborate with creative teams to brief and assess performance assets.

• Oversee media buying, CRM, tracking, and creative specialists.

• Establish a comprehensive reporting system.

• Analyze metrics such as CAC, ROAS, conversion rates, average order value, cost per lead, email sign-ups, and margin impacts.

• Provide recommendations for budget distribution and scaling strategies.

• Contribute to enhancing the e-commerce experience, including landing pages, product pages, storytelling, checkout processes, and post-purchase flows.

• Convert insights into actionable weekly decisions.

⛳️ Requirements

• Significant experience in digital acquisition for DTC, e-commerce, or premium consumer brands.

• Proven track record in launching or scaling DTC brands.

• Familiarity with physical products and e-commerce dynamics.

• Experience with premium or high-consideration purchases.

• Proficient in paid acquisition channels, particularly Meta and Google.

• Knowledgeable in CRM, email flows, and lead generation strategies.

• Experience with Shopify or similar e-commerce platforms.

• Skills in funnel analysis and conversion optimization.

• Experience in creative testing and performance storytelling.

• Comfortable working directly with founders or small senior teams.

• Ability to integrate brand, business, creativity, and data effectively.

• Comfortable discussing metrics such as CAC, ROAS, margins, conversion rates, creative strategies, brand positioning, customer journeys, acquisition budgets, and testing methodologies.

🏝️ Benefits

• Opportunity to shape the future of a growing brand.

• Collaborative work environment with direct access to the leadership team.

• Potential for career growth and professional development.