Growth & GTM Manager

📋 Description

• Take ownership of Growth & Funnel Optimization.

• Facilitate user acquisition and enhance conversion rates through paid, organic, lifecycle, and product-led growth channels.

• Continuously test and refine messaging, landing pages, CTAs, onboarding processes, and conversion funnels.

• Implement GTM Campaigns.

• Assist in product launches and GTM strategies from planning to execution.

• Coordinate campaigns across web, email, paid, content, and social media channels to boost awareness and growth in the pipeline.

• Oversee Lifecycle & Email Marketing.

• Develop and optimize lifecycle marketing initiatives including onboarding, nurture, activation, and re-engagement campaigns.

• Manage segmentation, automation, and performance tracking for email workflows.

• Landing Pages & Conversion management.

• Lead landing page strategy and execution, encompassing testing, messaging, UX recommendations, and conversion optimization.

• Collaborate with design and engineering teams to swiftly launch and iterate experiments.

• Handle Performance Marketing.

• Manage and optimize paid advertising campaigns across platforms such as Google, LinkedIn, X, Meta, and other emerging channels.

• Monitor CAC, conversion rates, attribution, and ROI to enhance campaign performance.

• Conduct Analytics & Experimentation.

• Track and analyze essential funnel metrics and growth KPIs.

• Create reporting dashboards, identify opportunities for improvement, and conduct structured A/B tests to elevate acquisition and activation performance.

• Oversee Marketing Operations & Tooling.

• Assist in building and maintaining the marketing technology stack and operational processes required for efficient growth scaling.

⛳️ Requirements

• 3–6+ years of experience in growth marketing, performance marketing, lifecycle marketing, demand generation, or GTM roles within a startup or high-growth tech company.

• Strong grasp of full-funnel growth strategies and conversion optimization.

• Proven experience managing landing pages, paid advertising campaigns, email marketing, and marketing automation workflows.

• Analytical and data-oriented mindset with a background in measuring campaign and funnel performance.

• Ability to thrive in ambiguity and adapt quickly in fast-paced startup environments.

• Excellent project management and cross-functional collaboration capabilities.

• Familiarity with modern marketing and analytics tools.

• Bonus: experience in marketing technical products, AI solutions, developer tools, or infrastructure platforms.

🏝️ Benefits

• Competitive base salary.

• Performance-driven bonus aligned with company and growth objectives.

• Equity participation.

• Comprehensive health, dental, and vision insurance.

• Company-provided MacBook computer.

• Unlimited time off.

• Flexible work environment.