Growth Creative Strategist – Media Buying, Creative Strategy

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop, initiate, and enhance campaigns from start to finish (primarily on Meta; expand as necessary)

• Take responsibility for targeting, pacing, testing frameworks, and optimization choices

• Analyze performance swiftly and clearly (identify changes, reasons for changes, and next steps)

• Investigate audience motivations, objections, and what drives their decisions (reviews, Reddit, competitor advertisements, customer feedback, etc.)

• Create conversion-driven angles, hooks, messaging frameworks, and testing plans

• Craft (or provide significant guidance on) direct-response hooks, scripts, headlines, and ad copy across various formats (static, video, UGC, advertorial)

• Transform insights into concise, high-impact creative briefs that creators/designers/editors can implement quickly

• Analyze key metrics (CPM, CTR, CVR, CPA/CPL, ROAS) and convert them into actionable insights

• Convey performance metrics without jargon: “what occurred, its implications, and our next steps”

• Confidently present insights and recommendations during client calls

⛳️ Requirements

• Demonstrated hands-on experience in media buying (you’ve been responsible for execution—not just reviewing metrics)

• A portfolio showcasing performance work that you can articulate clearly (results and rationale)

• Strong instincts for direct-response copy: hooks, benefits, CTAs, and positioning

• Solid comprehension of testing principles and creative performance indicators

• Experience in B2B environments (lead quality, pipeline influence, extended sales cycles, various persuasion dynamics)

• Proficient and professional communication in English (both written and verbal)

• Ability to work asynchronously/remote with a strong sense of ownership

• Bonus qualifications:

• Experience across various channels (Meta, Google, LinkedIn, etc.)

• Exposure to newsletters/creator economy

• Familiarity with Meta Ads Manager and Ad Library for research purposes

🏝️ Benefits

• Fully remote, async-friendly culture (with overlap as necessary)

• Competitive USD compensation (based on location and experience)

• Unlimited PTO aligned with U.S. standards

• High visibility and real ownership in a growing team

• Direct impact: you’ll witness your strategy and creative choices influencing results