Growth Analyst, Offline Media

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Manage daily campaign operations across CookUnity's offline media platforms, such as Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts.

• Assist in media strategy, budget distribution, and performance monitoring; evaluating results daily and alerting senior leadership to potential risks or opportunities.

• Oversee campaign trafficking, manage creative assets, and ensure quality control to guarantee campaigns are launched correctly and run seamlessly.

• Develop and maintain performance dashboards that accurately and clearly track essential metrics (impressions, CPM, CPV, reach, frequency, brand lift).

• Implement structured testing strategies designed by senior team members, covering aspects from creative rotation to daypart optimization and audience targeting experiments.

• Work collaboratively with agency partners on campaign configurations, optimization requests, and performance analytics.

• Aid in the formulation of media recommendations by performing competitive analyses, audience exploration, and channel performance evaluations.

• Contribute to the establishment of measurement frameworks by extracting data, reconciling discrepancies, and participating in weekly and monthly reporting cycles.

• Remain informed on offline media industry trends, platform advancements, and emerging channels, bringing innovative ideas and learning opportunities to the team.

• Collaborate across departments, including Creative and Analytics, to ensure brand consistency and precise tracking.

⛳️ Requirements

• 2-4 years of experience in media planning, digital marketing, or growth marketing roles, preferably with some exposure to offline channels (TV, CTV, Audio, Podcasts).

• Proficiency in English.

• Strong analytical skills with advanced Excel capabilities; comfortable working with data to create clean dashboards, identify trends, and troubleshoot performance issues.

• A demonstrated interest in media measurement and attribution; while you may not have extensive MMM experience yet, you have a keen desire to learn how brand campaigns influence business results.

• Detail-oriented and organized; adept at managing multiple campaigns and vendors without overlooking critical details, proactively identifying issues before they escalate.

• Comfortable navigating ambiguity and fast-paced environments; excel when given ownership of specific projects and can work independently to find solutions.

• Strong communication skills; able to distill complex data into clear insights for both technical and non-technical audiences.

• Inquisitive and commercially focused; eager to understand not only what occurred, but also the reasons behind it and the next steps to take.

🏝️ Benefits

• 💸 Get paid in USD.

• 🗺 Work remotely: design the life that you want.

• ⛱ Enjoy 15 days of vacation each year starting from your first day.

• 🎄 16 fully paid Argentinean holidays.

• 🩺 Healthcare Benefit: Monthly stipend for your preferred healthcare provider.

• 🗓️ 5-year Sabbatical: After 5 years with CookUnity, you receive a 4-week paid sabbatical.

• 🐣 Paid Family leave.

• 🕯 Compassionate Leave: 3-5 days whenever the need arises.

• 🧘🏽‍♀️ Tailor your benefits to your needs! Access a variety of perks crafted for you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform.

• 🧑‍🏫 Personalized English coaching.