Group Strategy Manager – Marketing Applied Sciences

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Lead and manage the Customer Care and Aftersales team as the primary liaison among the brand, Marketing Applied Sciences, and technical departments.

• Supervise marketing analytics projects that cover campaign optimization, audience selection, consumer engagement, and media performance evaluation.

• Identify, prioritize, and implement impactful analytics initiatives to enhance marketing performance and ensure efficient delivery.

• Oversee reporting and convert data-driven insights into strategic recommendations for leaders in Customer Care and Aftersales marketing.

• Promote the adoption of next-best actions and advanced analytics techniques throughout the Customer Care and Aftersales marketing organization.

• Manage the allocation of squad resources, project prioritization, and delivery dependencies.

• Cultivate relationships with brand stakeholders and keep track of performance marketing, media optimization, and marketing measurement trends.

⛳️ Requirements

• Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or another quantitative discipline.

• A minimum of 7 years of experience in Marketing Analytics, Performance Marketing, or a similar strategic analytics position.

• At least 2 years of experience leading cross-functional teams in areas such as marketing measurement, media optimization, audience strategy, or a related field.

• Strong expertise in performance marketing analytics, including media mix modeling, attribution analysis, audience segmentation, and campaign optimization.

• Proficiency in Python, SQL, and data visualization tools.

• Experience with marketing technology platforms, media measurement tools, and performance marketing channels.

• Capability to manage complex analytics projects from conception to implementation with measurable business outcomes.

• Excellent communication and presentation abilities.

• Strong business consulting skills and capacity to develop data-driven solutions.

• Ability to thrive in a fast-paced environment while maintaining attention to detail and high-quality standards.

• GM does not provide immigration-related sponsorship for this role; candidates must not require GM immigration sponsorship now or in the future.

🏝️ Benefits

• Bonus potential through an incentive pay program linked to company performance, job level, and individual contributions.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Health Savings Account.

• Flexible Spending Accounts.

• Retirement savings plan.

• Sickness and accident benefits.

• Life insurance.

• Paid vacation and holidays.

• Tuition assistance programs.

• Employee assistance program.

• GM vehicle discounts.

• Health and wellbeing benefit programs.