Group Director, Paid Search

This is a fully remote position, open to applicants in New York.

📋 Description

• Act as the primary Paid Search expert for designated accounts, overseeing channel strategy, investment methods, testing plans, and performance results.

• Convert brand goals into implementable paid search strategies that align with broader omnichannel experiences for both HCP and DTC audiences.

• Guide clients through recommendations, measurement frameworks, optimization strategies, and storytelling related to performance.

• Ensure all campaigns adhere to healthcare compliance standards in collaboration with cross-functional teams.

• Establish best practices for paid search execution, including pacing, optimization, quality assurance, and reporting.

• Collaborate with analytics and strategy teams to determine KPIs, measurement methodologies, and learning agendas.

• Identify key performance drivers and optimization opportunities, adjusting strategies to achieve outstanding results.

• Lead, mentor, and nurture a high-performing Paid Search team, enhancing skills and capabilities.

• Develop scalable processes and playbooks tailored to paid search, including governance models and quality benchmarks.

• Foster strong collaboration across RC Media, ensuring that paid search is seamlessly integrated with strategy, analytics, planning, and creative efforts.

• Promote innovation across paid search platforms and tools, including AI-driven optimization, automation, and audience strategies.

• Contribute to new business development and organic growth through insight-driven paid search strategies.

• Stay ahead of trends influencing paid search and healthcare media, including privacy changes, platform developments, and targeting adjustments.

• Investigate emerging AI and LLM-driven search environments, integrating new self-service platforms into the paid search offerings.

⛳️ Requirements

• Over 10 years of experience in performance media within an agency context, with a strong focus on paid search.

• Experience supporting clients in pharma, biotech, or life sciences, with a solid understanding of regulatory factors.

• Proficiency in paid search strategy and execution across leading platforms.

• Capability to link paid search to wider omnichannel strategies.

• Demonstrated leadership experience in managing and developing teams.

• Strong presence with clients, with the ability to influence and communicate effectively with senior stakeholders.

• Analytical mindset with the capacity to turn data into actionable insights.

• Experience collaborating cross-functionally with strategy, analytics, and creative teams.

• Excellent organizational skills and the ability to thrive in a fast-paced, dynamic environment.

🏝️ Benefits

• Complimentary snacks.

• Generous holiday and paid time off.

• Options for private medical, dental, and vision insurance plans.

• Assistance in saving for the future.

• Mental wellness coaching and support.

• Access to over 13,000 online classes through LinkedIn Learning.