Google Business Profile Specialist – Fractional

This is a fully remote position, open to applicants in Argentina, +4 more countries.

📋 Description

• Evaluate current Google Business Profiles to pinpoint areas for optimization, inconsistencies, and possible compliance issues.

• Enhance business descriptions, categories, services, operating hours, service areas, and other pertinent profile information.

• Assist in the creation, verification, and enhancement of new eligible business profiles.

• Identify and address duplicate listings, verification obstacles, suspensions, and reinstatement requests.

• Formulate and execute local SEO strategies to boost visibility on Google Maps and in local searches.

• Monitor profile performance, track essential metrics, and provide actionable insights.

• Collaborate with the Marketing team to ensure GBP optimization aligns with broader business objectives.

• Remain updated on Google Business Profile policies, algorithm updates, and best practices for local search.

• Provide support for GBP management and optimization for additional company brands as required.

• Success metrics include accurate and compliant business information, verified profiles, resolved profile issues, enhanced local visibility and engagement, and comprehensive reports for Marketing.

⛳️ Requirements

• Proven hands-on experience in managing and optimizing Google Business Profiles.

• Demonstrated experience in managing multiple business locations or service-area profiles.

• Strong grasp of local SEO, Google Maps ranking factors, and techniques for profile optimization.

• Experience in handling Google Business Profile verification, suspensions, duplicate listings, and reinstatement processes.

• Familiarity with Google's guidelines for service-area businesses and organizations with multiple locations.

• Capability to analyze GBP performance data and convert findings into actionable recommendations.

• Excellent organizational skills and attention to detail while managing multiple profiles concurrently.

• Ability to work autonomously, prioritize tasks, and effectively communicate progress.

• Preferred: Prior experience with nationwide service providers, home services, IT support, or other service-area businesses.

• Preferred: Experience managing over 50 Google Business Profiles.

• Preferred: Knowledge of local SEO tools such as BrightLocal, Whitespark, Semrush, or similar platforms.

• Preferred: Experience with Google Search Console, Google Analytics 4 (GA4), and Looker Studio.

• Preferred: Understanding of local citations, directory listings, and maintaining business information consistency across various platforms.

• Preferred: Experience in developing review management and reputation enhancement strategies.

• Preferred: Experience supporting multiple brands or business entities.

• Preferred: Ability to create standardized GBP optimization workflows and reporting dashboards.

🏝️ Benefits

• 100% Remote Role

• Flexible scheduling

• Fractional engagement with anticipated weekly hours, compensation, project duration, and performance objectives established with the Hiring Manager.