Google Ads Specialist

This is a fully remote position, open to applicants in Egypt.

📋 Description

• Oversee and enhance Google Search Ads campaigns for a diverse range of local business clients.

• Track campaign performance and proactively seek out optimization opportunities.

• Facilitate new account launches by establishing campaigns, ad groups, keywords, tracking, and reporting.

• Craft and refine ad copy to boost click-through rates and conversion rates.

• Review and modify bidding strategies to optimize performance and maximize return on ad spend (ROAS).

• Analyze search term reports and remove underperforming or irrelevant traffic.

• Set up and administer Google Tag Manager implementations along with conversion tracking.

• Collaborate with internal teams to ensure advertising strategies are aligned with client objectives.

⛳️ Requirements

• Over 5 years of practical experience managing Google Ads campaigns.

• In-depth experience with Google Search Ads campaigns.

• Demonstrated success in optimizing campaigns to enhance ROAS and conversion outcomes.

• Strong knowledge of keyword strategy, search intent, match types, and negative keyword optimization.

• Advanced skills in Google Ads and Google Tag Manager.

• Familiarity with conversion tracking, attribution, and campaign performance measurement.

• Excellent troubleshooting, problem-solving, and organizational abilities.

• Strong written and verbal communication skills.

• Capability to work independently in a remote setting.

• Experience utilizing AI tools such as ChatGPT, Claude, or similar platforms to enhance efficiency.

🏝️ Benefits

• This position is available for candidates located in LATAM, Africa, and Eastern Europe.

• Health insurance

• Flexible work arrangements