Google Ads Specialist

This is a fully remote position, open to applicants in Nicaragua.

📋 Description

• Develop and implement comprehensive Google Ads strategies aimed at lead generation and enhancing conversion efficiency.

• Oversee high-budget paid search initiatives with monthly expenditures surpassing $80K.

• Initiate, refine, and expand Search, Performance Max, and remarketing campaigns.

• Continuously enhance campaign architecture, targeting methods, bidding strategies, and audience segmentation.

• Monitor and optimize campaigns in line with CPL, CPA, MQL, SQL, and ROAS objectives.

• Perform keyword research, analyze search intent, and map audiences effectively.

• Create and test ad copy, extensions, and creative variations to boost CTR and conversion rates.

• Evaluate campaign performance and provide actionable insights to enhance efficiency and scalability.

• Ensure precise conversion tracking and attribution across all campaigns.

• Utilize tools such as Google Tag Manager and GA4 to ensure data accuracy and comprehensive reporting.

• Generate reports and clearly communicate campaign results to internal stakeholders.

• Collaborate with creative, strategy, and account teams to ensure campaign execution aligns with business objectives.

• Stay informed on updates to the Google Ads platform, automation features, and beta opportunities.

• Offer innovative ideas and recommendations to enhance overall paid media performance.

⛳️ Requirements

• Minimum of 2 years of practical experience with Google Ads.

• Demonstrated experience in managing paid search budgets exceeding $80K monthly.

• Strong foundation in lead generation campaigns and optimization focused on conversions.

• In-depth knowledge of Google Ads, including:

• • Search
• • Performance Max
• • Remarketing
• • Smart bidding strategies

• Familiarity with:

• • Google Tag Manager
• • GA4
• • Conversion tracking
• • Reporting and analytics tools

• Strong analytical skills with the capability to interpret data and make performance-driven decisions.

• High attention to detail and the ability to manage multiple campaigns concurrently.

• Excellent communication and collaboration abilities.

• Capacity to work independently in a fast-paced environment.

• Nice to Have:

• • Previous experience at an agency.
• • Experience working with high-growth brands or performance marketing teams.
• • Familiarity with advanced attribution models and automation workflows.
• • Experience in testing landing pages and conversion funnels.

🏝️ Benefits

• Competitive salary of $3,000 based on experience.

• Paid Time Off (PTO) package.

• Paid holidays.

• Fully remote work environment.

• Opportunity to collaborate with globally recognized brands.

• A culture of collaboration and high performance.

• Long-term growth prospects within a rapidly scaling agency.

• Involvement in large-budget, high-impact campaigns.

• A focus on professional development and continuous learning.