Google Ads Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Campaign Development & Execution: Create and implement innovative Google advertising campaigns that align with business goals and are specifically tailored for the UK audience, organized around our Awareness, Consideration, Conversion funnel model.

• AI-Driven Campaign Management: Manage and optimize Performance Max, AI Max for Search, and Demand Gen campaigns, organizing feeds and account data to ensure Gemini-powered formats (Conversational Discovery Ads, Highlighted Answers, AI-Powered Search) function effectively.

• Audience Targeting: Perform detailed audience research to identify and focus on ideal customer segments within the UK using Google's targeting capabilities, particularly concerning the clinic/aesthetics and B2B manufacturing buyer journeys.

• Budget Management: Strategically distribute and optimize advertising budgets across Google platforms to enhance lead quality and reduce cost per lead, rather than solely focusing on top-line ROAS.

• Keyword Research & Optimization: Execute comprehensive keyword research and optimization for both paid and organic search (SEO) to enhance visibility.

• A/B Testing: Apply stringent A/B testing methodologies across creative, copy, landing pages, and bidding strategies to consistently enhance campaign performance.

• Data-Driven Analysis: Evaluate campaign metrics, derive actionable insights, and refine strategies based on data from Google Analytics (GA4) and Google Ads.

• Reporting: Create and deliver clear reports on campaign performance, CPL, funnel conversion rate, lead quality, emphasizing successes, challenges, and key learnings in straightforward language for clinic owners and manufacturing stakeholders.

• Collaboration: Partner closely with cross-functional teams (design, content, sales) and our Meta Ads lead to ensure campaign alignment and smooth execution at every stage of the funnel.

⛳️ Requirements

• Must currently reside in the UK or the UAE and have the right to work (no work sponsorships will be provided).

• Experience: A minimum of 3 years of proven experience in Google advertising, showcasing a successful track record within the UK market.

• Skills: Comprehensive and current knowledge of Google Ads, Google Analytics (GA4), Search Console, Google Tag Manager, and other pertinent Google marketing tools.

• AI Proficiency: Practical, hands-on experience with Google's AI-driven campaign types (Performance Max, AI Max, Demand Gen) and a solid understanding of Gemini-powered ad formats.

• SEO Understanding: Strong grasp of SEO principles and how to integrate them with paid search strategies.

• Data Analysis: Strong analytical mindset with the capability to interpret and act upon data insights.

• Creativity: Ability to craft highly engaging, conversion-focused ad copy and creative assets that resonate with a UK audience (typically 300–500 characters for lead generation copy).

• Adaptability: Stay informed about the latest changes in Google platforms, emerging AI features, and best practices in digital advertising within the UK.

• Communication: Exceptional verbal and written communication skills.

• Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment.

🏝️ Benefits

• Competitive salary commensurate with experience, ranging from £27k to £36K PA - subject to a successful probation.

• 28 holiday days (excluding Public Holidays).

• Health insurance.

• Team event away days.

• Flexible working hours.

• Pension contributions.

• Opportunities for professional development.