Go-To-Market Engineer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the sales revenue systems ecosystem, ensuring it aligns with business requirements and growth objectives.

• Create and manage a technology roadmap encompassing CRM and related tools (such as marketing automation, sales engagement, and collaboration platforms).

• Assess and suggest new tools and functionalities to enhance the revenue technology stack.

• Oversee the daily health, architecture, and ongoing improvement of Salesforce, which includes object design, fields, workflows, automations, integrations, data quality, permissions, and the transitions between Marketing, Sales, Customer Success, and Finance.

• Collaborate with Sales, Pre-Sales, Sales Operations, Marketing, and Services leadership to define and refine go-to-market processes.

• Map and continually enhance the end-to-end revenue lifecycle (from lead to opportunity to delivery and beyond).

• Design AI-driven workflows that minimize manual tasks and enhance GTM execution, including account research, lead enrichment, territory/account matching, inbound routing, outbound personalization, follow-up automation, and sales-assist workflows.

• Create custom integrations between systems: Develop API connections that link sales, marketing, and data platforms to eliminate silos.

• Serve as a strategic advisor, challenging and refining stakeholder requests to ensure scalable, high-impact solutions.

• Evaluate, implement, and optimize GTM tools that boost speed, data accuracy, representative productivity, and revenue visibility.

• Define, develop, and maintain essential performance metrics and KPIs.

• Create and manage dashboards and reports to monitor pipeline health, conversion rates, and overall performance.

• Analyze data to identify trends, risks, and opportunities, providing actionable insights to leadership.

• Assist in onboarding new team members through training on systems, tools, and processes.

• Ensure teams are effectively utilizing revenue systems and tools.

• Continuously enhance user experience, adoption, and overall system effectiveness.

⛳️ Requirements

• A minimum of 5 years of experience in Revenue Operations, Sales Development Representative (SDR), Sales Operations, or a similar role.

• Proven track record in workflow design to optimize CRM and revenue systems (e.g., Salesforce, Hubspot, or similar) within a B2B context.

• Experience with Claude/ChatGPT/vibe coding/Clay/Outreach.

• Familiarity with data enrichment and sales engagement tools (e.g., Apollo.io, ZoomInfo).

• Experience managing or influencing a revenue technology stack (including CRM, marketing automation, and related tools).

• Strong comprehension of sales processes, pipeline management, and forecasting.

• Demonstrated capability to translate business needs into scalable systems and process enhancements.

• Experience in building reports, dashboards, and data models to facilitate decision-making.

• Strong analytical and problem-solving skills accompanied by a data-driven approach.

• Excellent stakeholder management and communication abilities.

• Capability to operate both strategically and hands-on in a dynamic environment.

🏝️ Benefits

• 100% Employer-Paid Benefits starting from Day One: Medical, Dental, Vision, Life, Short/Long Term disability insurances.

• Retirement Savings: Group RRSP / DPSP Plan with Employer Contributions open to join from Day One.

• Career Growth Opportunities: Our flexible career paths allow for personal development, and we prioritize internal promotions.

• Learning Opportunities: Gain knowledge from industry leaders and enhance your skills.

• Generous Time-Off Policy: We advocate for a Healthy Work-Life Balance with a Flexible PTO Policy, Sick/Personal Days, and a Summer Flex Schedule.

• Structured Onboarding Program: We are committed to your success; you will have team members to support you and provide a wide range of assistance from Day One.