Go To Market Analyst

This is a fully remote position, open to applicants in Alabama, +29 more states.

📋 Description

• Map existing GTM-relevant workflows, which include lead handoff, content requests, campaign approvals, and sharing competitive intelligence.

• Identify inefficiencies and gaps within GTM processes.

• Design and implement lightweight workflows and automations utilizing tools like Zapier, Salesforce automation, or basic scripting.

• Collaborate with Engineering to develop production-grade builds.

• Maintain comprehensive documentation for GTM processes and tools.

• Engage in relevant growth meetings, ask insightful questions, and highlight potential risks or gaps.

• Review bid/no-bid memos and opportunity assessments.

• Offer written insights based on market and campaign data.

• Connect campaigns, workflows, and tools to the needs of Business Development and Delivery.

• Build, launch, and oversee outbound email and LinkedIn/social campaigns aimed at prospective government clients and partners.

• Establish and maintain tracking for campaign performance and report results against set goals.

• Ensure campaign data is organized and visible in Salesforce or other relevant tools.

• Utilize AI tools to prototype workflows, expedite research and drafting, and automate repetitive GTM tasks while incorporating human review.

• Critically assess AI-generated output for quality and alignment with Nava’s voice.

• Assist with competitive research and keep enablement materials up-to-date in collaboration with Delivery and Solutions.

⛳️ Requirements

• Bachelor’s degree in any field or equivalent experience.

• 2–4 years of experience in a GTM, growth/RevOps, or business development analyst position.

• Direct experience in the federal, state, or local government contracting domain.

• Experience in designing or building workflows and light automations that connect tools or teams, such as Zapier or Salesforce automation.

• Capacity to exercise judgment regarding AI-assisted work and articulate AI usage in research, drafting, or workflow prototyping.

• Familiarity with executing and tracking outbound campaigns via email and/or social outreach.

• Experience in reporting on campaign performance.

• Strong written communication skills; clear, direct, and specific.

• Exceptional time management and prioritization abilities.

• Capability to handle multiple priorities and deadlines efficiently.

• Adaptable, empathetic, collaborative, and maintain a positive attitude.

• Highly resourceful, dependable, and detail-oriented.

• Excellent verbal and written communication skills.

• Ability to convey information effectively to both internal and external stakeholders.

• Quick learner with the ability to stay informed and provide insightful analyses of new opportunities.

• Legal authorization to work in the United States.

• Work authorization that does not necessitate visa sponsorship now or in the future.

• Ability to meet other requirements for applicable government contracts.

• May be subject to a government background check or security clearance, depending on the contract.

🏝️ Benefits

• Comprehensive medical, dental, and vision plans.

• Disability, life, and accidental death insurance at no cost.

• Vacation, holidays including Juneteenth, and floating holidays.

• 12 paid federal holidays each year in addition to regular PTO.

• Performance-based annual bonus when Nava achieves its goals.

• Paid parental leave.

• Weekly meal deliveries to the homes of new parents.

• Wellness program offering physical, mental, and emotional health resources and support tools.

• Virtual doctor visits with no copay, depending on available providers.

• Sabbatical leave: extended unpaid leave after continuous service.

• 401(k) plan with a 4% salary match.

• Remote-first flexible work environment.

• Company laptop and assistance with home office setup.

• Monthly reimbursement for eligible home office utility expenses.

• Internal training programs and professional development resources.

• Access to LinkedIn Learning and an annual allowance for courses, tuition, and certifications.

• Referral bonus.

• Pre-tax commuter benefits when applicable.

• Collaborative and remote-friendly team environment.