Global Product Marketing Manager, Flow Cytometry Automation

This is a fully remote position, open to applicants in California.

📋 Description

• Develop, own, and direct the global go-to-market strategy for flow cytometry automation and sample preparation systems.

• Create the automation marketing roadmap, including segmentation, value propositions, positioning, and adoption targets.

• Establish and expand strategic third-party partnerships that enhance workflow integration and commercial synergies.

• Act as the main point of contact for external business partners, fostering trust and leading cross-functional collaboration.

• Empower regions to customize execution while upholding global consistency.

• Manage KPIs and dashboards to monitor program performance and market penetration.

• Lead downstream marketing strategy across all growth initiatives, including the FACSLyric flow cytometer portfolio, owning marketing strategy, driving growth and adoption, and entering new markets and customer segments.

• Develop distinctive messaging and positioning that resonates with key customer personas.

• Design and implement multi-channel programs—digital, email, events, webinars—that generate demand and accelerate sales.

• Collaborate with regional teams to adapt global campaigns for optimal local impact.

• Create engaging customer-facing content—brochures, case studies, ROI tools, web content—that guides buyers through the sales funnel.

• Work with growth marketing and marketing communications to align strategy, messaging, and demand generation efforts.

• Partner with regional leaders and sales teams to enhance market penetration and drive revenue growth.

• Build relationships with strategic customers and key opinion leaders to boost adoption rates.

• Formulate long-term marketing plans that solidify Waters Biosciences' leadership in flow cytometry automation.

• Develop and maintain competitive intelligence frameworks to track positioning, launches, pricing, and market share.

• Transform competitive insights into precise messaging, sales tools, and effective campaign strategies.

• Stay ahead of pricing and tender activities to ensure commercial strategies remain competitive and regionally relevant.

⛳️ Requirements

• Bachelor's degree in Life Sciences, Business, or a related field.

• Minimum of 5 years of marketing experience in healthcare, diagnostics, or scientific instrumentation.

• Required experience in flow cytometry and laboratory automation.

• Demonstrated success in creating and executing global marketing programs that yield commercial results.

• Strong analytical skills with the capability to convert customer insights into actionable strategies.

• Proficiency in advanced PowerPoint, Think-Cell, Word, and Excel.

• Familiarity with PowerBI, SFDC, and ServiceMax.

• Exceptional communication skills with the ability to distill complex data into clear executive narratives, comfortable influencing at all levels.

• Strong cross-functional leadership, change management, and problem-solving abilities.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Competitive package of compensation and benefits programs.