Global Brand Communications Director

This is a fully remote position, open to applicants in Switzerland.

📋 Description

• Oversee the global brand communications strategy, focusing on launch readiness, data milestone planning, and lifecycle communications.

• Ensure a consistent brand narrative across all channels and stakeholders.

• Collaborate with the Disease State Awareness lead on product media strategy, including selecting channels, prioritizing efforts, and managing media investments (paid, earned, and owned).

• Establish and nurture relationships with key international and specialty media outlets.

• Provide guidance to affiliates for local media engagement, ensuring adherence to consistency, compliance, and quality standards.

• Lead the brand congress communications plan (before, during, and after congress events).

• Supervise the creation of global congress toolkits and guarantee effective local amplification across various markets.

• Coordinate cross-functional alignment (Medical, IR, Compliance) for data communication and oversee media engagement.

• Develop and implement global communication toolkits, digital assets, and campaign playbooks for affiliate utilization.

• Ensure the production of high-quality communication materials, including narratives, Q&As, digital content, and presentations.

• Collaborate closely with country teams to enhance capabilities and ensure high-quality execution.

• Manage agency relationships, ensuring strategic alignment, quality delivery, and efficient execution.

• Work with Medical and Brand teams to uphold scientific integrity and deliver a strong educational impact.

• Partner with Community Engagement to amplify the patient voice and strengthen external partnerships.

• Align with Corporate/IR Communications to guarantee consistency and clarity in external messaging.

• Lead global insight gathering (media landscape, social listening, advisory boards) to inform strategies.

• Define and monitor KPIs to assess communication effectiveness and optimize impact.

• Continuously enhance communication strategies based on data, insights, and changing market conditions.

• Promote ongoing improvements in communication capabilities across international markets.

• Introduce and expand best practices in data-driven communications and advocate for the adoption of new tools, including AI, to boost efficiency, personalization, and impact.

• Manage the budget for communication programs, forecasting, tracking ROI, and reallocating resources for maximum impact while adhering to SOPs, industry codes, and corporate values.

⛳️ Requirements

• Proven experience in brand communications/PR within the healthcare sector, particularly in pharmaceutical or biotech environments.

• Demonstrated success in leading intricate, multi-market communication strategies at either a regional or global level.

• Strong strategic mindset capable of translating business priorities into impactful communications and reputation initiatives.

• Proven ability to collaborate cross-functionally, lead without formal authority, and manage complexities effectively.

• Excellent relationship-building skills, able to cultivate trusted partnerships across various functions (Commercial, Medical, Market Access, Regulatory, Policy, Patient Advocacy) and country affiliates.

• Exceptional communication and influencing abilities across functions, cultures, and seniority levels; fluency in English is required.

• Strong judgment and decision-making capabilities, with the ability to prioritize tasks in dynamic, fast-paced environments.

• High energy, creativity, agility, and a proactive, solutions-oriented mindset.

• Effective team player with the ability to work independently while maintaining high levels of accuracy and accountability.

• Proficient with approval systems and compliant content workflows (e.g., Veeva).

• Skilled in digital and modern communication tools; familiarity with AI-enabled content development within company policies is an advantage.

• Willingness to travel approximately 20% of working time.

🏝️ Benefits

• Competitive compensation for your contributions.

• Focus on work/life balance.

• Collaborative and team-oriented workplace environment.

• Opportunities for professional development and growth.

• Commitment to diversity and inclusion.

• Chance to make a positive impact in the lives of ultra-rare disease patients in need of life-saving treatments.