German Speaking Performance Marketing Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Manage, expand, and enhance paid advertising campaigns across Google Ads, LinkedIn Ads, Shopify Ads, and content syndication platforms.

• Direct qualified B2B prospects to our Shopify App Store listings, transforming casual interest into active installations and long-term customer value.

• Create well-defined, repeatable workflows with clear metrics and transferable playbooks.

• Employ an evidence-based methodology—hypothesizing, testing, analyzing, and consistently improving campaign performance.

• Establish precise measurement frameworks and visual tracking dashboards using GA4, GTM, Looker Studio, or similar tools.

• Collaborate with Product and Success teams to facilitate new feature launches, upselling, and cross-promotional efforts.

• Build the foundational structure to recruit, train, and lead a dedicated marketing team within 12 to 24 months.

⛳️ Requirements

• Over 5 years of experience in performance marketing (preferably 4–7 years) managing multi-channel paid acquisition in e-commerce, B2B SaaS, or the Shopify ecosystem.

• Proven experience in B2B lead generation through Google Ads and LinkedIn Ads, with a focus on qualified sales leads.

• Strong understanding of growth metrics (CAC, CPL, ROAS, conversion rates, traffic volume) with an emphasis on data-driven decision-making.

• Capability to create scalable frameworks rather than merely executing ad-hoc tasks.

• Familiarity with CRMs and automation tools (e.g., HubSpot) alongside tracking software (GA4, GTM, Looker Studio).

• Fluent or C2-level proficiency in German to effectively engage the DACH target audience.

• High degree of autonomy, self-discipline, and accountability while working asynchronously.

• Willingness to participate in two in-person team offsites each year (2–3 days per event).

🏝️ Benefits

• Strategic Freedom: Full creative control to develop the acquisition engine for a profitable app portfolio supporting over 13,000 active paying subscribers.

• Career Advancement: Clear pathway for progression to Senior Marketing Lead and team manager within 1–2 years.

• Remote Independence: Complete flexibility to work from anywhere within the EU, supplemented by biannual team gatherings.

• Competitive Compensation Structure (German Benchmark): Base Pay: €68,000 gross per annum. Variable Incentive: €12,000 target per annum. Target Earnings (OTE): €80,000 per annum. Note on EU Locations: Compensation for non-German EU residents will be adjusted to local market standards via our Employer of Record (EOR) partner.

• Perks & Lifestyle: Location-dependent benefits through our EOR, which may include bicycle leasing (JobRad), transit passes, private pension contributions (BAV/VWL), fitness subsidies (Urban Sports), and mental health resources.

• Human-Centric Culture: A genuine, collaborative work environment that emphasizes open feedback, mutual trust, continuous learning, and strong personal connections.