Generative Search and Reputation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute extensive SEO and AI Search strategies that align with reputation, business, and public policy objectives.

• Determine key topics, narratives, and search landscapes in significant markets.

• Keep track of AEO advancements, including generative search, AI Overviews, and citation patterns of large language models.

• Convert emerging search trends into actionable recommendations for owned, earned, and paid media channels.

• Oversee, monitor, and enhance Search and AEO performance infrastructure utilizing relevant tools and platforms.

• Create and maintain regular performance reports for internal stakeholders.

• Monitor content visibility, share of voice, and AEO citation trends to detect strategic changes.

• Offer data-driven insights regarding content and messaging priorities, audience targeting, competitive landscapes, and AEO citation evaluations.

• Convert local search data into actionable insights for reputation management, amplification, and communication strategies.

• Manage SEO and AEO vendors, as well as paid media and creative agencies, along with specialist contractors.

• Define scopes of work, ensure quality and delivery oversight, and assess vendor performance.

• Cultivate relationships with teams focused on reputation, communications, growth marketing, business, and public policy.

• Manage multiple workstreams with clear timelines and effective communication.

• Act as the representative for the Search and AEO function in cross-functional planning.

⛳️ Requirements

• Minimum of 5 years of experience in SEO.

• Proven track record in enhancing search performance within a multi-channel or multi-market context.

• Proficient in tools such as Google Analytics, Google Search Console, Google Tag Manager, Screaming Frog, AHREFs, SEMrush, Conductor, Moz, or similar enterprise SEO tools.

• Working knowledge of AEO and the tools utilized for monitoring and optimization, including Profound, Conductor, or equivalent.

• Understanding of SEM and paid media and their interplay with organic search.

• Strong analytical abilities to discern significant patterns in performance data.

• Capable of presenting findings clearly to non-technical stakeholders.

• Experience collaborating with external vendors, agencies, or contractors, including scope definition and delivery management.

• Familiarity with AI productivity tools such as Claude Cowork, Claude Code, Google Gemini, or NotebookLM.

• Proven project management skills across multiple workstreams and teams.

• Excellent written and verbal communication skills.

• Ability to articulate search concepts to policy and communications colleagues.

• Experience in public affairs, policy communications, corporate reputation, or a related field is advantageous.

• Background in technology or startup environments is a plus.

• Understanding of the political and regulatory landscape surrounding short-term rentals, housing, or the broader technology sector is beneficial.

• Valuable experience in supporting international or multi-market teams with localized search strategies.

• Background in competitive intelligence or media monitoring is desirable.

• Availability for a full-time schedule of 40 hours per week.

• Capacity to work remotely in alignment with Pacific Time.

🏝️ Benefits

• Full-time schedule of 40 hours per week.

• Opportunity for remote work in accordance with Pacific Time.

• Contract duration of approximately 12 months.

• Potential for contract extension based on performance and business requirements.