Funnel Strategy Analyst, Digital Marketing

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Implement and oversee lead engagement strategies, ensuring they align with the customer journey and conversion objectives.

• Document established strategies and break them down into clear, contextual tasks for the involved teams, ensuring all teams receive complete information.

• Manage spreadsheets, documents, and project management tools to effectively oversee tasks and launch schedules, tracking completed items and identifying what requires unblocking.

• Collaborate closely with developers and engineers to ensure that pages are technically implemented on schedule.

• Conduct market and competitor analysis, identifying opportunities and recommending strategic adjustments.

• Utilize critical judgment on deliverables, suggesting enhancements in copy, layout, and funnel structure with an emphasis on performance and user experience.

• Monitor launch performance metrics and propose data-driven optimizations.

• Contribute to the ongoing improvement of workflows, templates, and processes in the relevant area.

⛳️ Requirements

• Experience in managing projects, launches, and digital marketing initiatives.

• Strong interpersonal skills: ability to enforce deadlines, align expectations, and communicate effectively across various teams and levels of seniority without causing friction.

• Proficient in project management tools (such as ClickUp, Notion, Asana, or similar) and capable of data analysis using spreadsheets and dashboards.

• A generalist and curious mindset, eager to work across different marketing areas.

• Attention to detail and critical thinking: you will not approve a deliverable solely based on meeting the deadline.

🏝️ Benefits

• Caju Meal Voucher - R$27.00 (with 10% payroll deduction)

• Cultural Voucher worth R$50.00

• SulAmérica Health Plan

• AMIL Dental Plan

• Zurich Life Insurance

• Zenklub

• Wellhub (Gympass)

• Fluency SkillUp, where you can select one of our language or technology courses to study for free.

• Day off on your birthday.

• We provide all necessary equipment.

• Relaxed work environment that fosters team spirit and includes talented individuals.

• Opportunity to join internal mentoring programs and participate in Fluency product beta cohorts.

• Baby gift: a present for newborns.

• No dress code: what matters most is wearing what makes you feel comfortable.