Freelance Social Media Specialist, China Market

This is a fully remote position, open to applicants in China.

📋 Description

• Assist in the creation and localization of social media content tailored for the **China market**.

• Develop captivating social media posts for Chinese platforms, notably: Xiaohongshu (RED), WeChat, and other pertinent digital channels in China.

• Generate content ideas inspired by trends in Chinese social media, cultural events, and audience preferences.

• Transform global marketing campaigns into content that resonates with local Chinese audiences.

• Utilize AI-driven tools and lightweight design platforms to create basic visual assets.

• Aid in content planning, campaign implementation, and the management of social media calendars.

• Ensure that all content maintains consistency with the brand's voice while being authentic to Chinese audiences.

• Leverage AI tools for: Content ideation, copywriting, creative concept development, and visual content production.

• Partner with regional marketing teams to offer insights into trends within the Chinese market.

⛳️ Requirements

• Native-level proficiency in **Mandarin Chinese** coupled with strong communication skills in English.

• Solid knowledge of Chinese social media platforms, especially Xiaohongshu (RED) and WeChat.

• Demonstrated experience in crafting content for Chinese audiences.

• Deep understanding of Chinese internet culture, trends, and audience behavior.

• Experience in localizing global campaigns specifically for the China market.

• Comfortable utilizing AI-powered tools such as: ChatGPT, Canva AI, Adobe Firefly, Adobe Express, Midjourney, and DALL·E.

• Proficient in creating basic social media visuals using Canva, Figma, Photoshop, or similar applications.

• Capable of working independently in a fast-paced, remote environment.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.