Freelance Senior B2B Media Strategist

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create comprehensive paid media strategies that align with client goals and market entry priorities.

• Suggest optimal channel combinations across paid social, programmatic, publisher collaborations, content syndication, and emerging B2B platforms.

• Develop meticulous media plans that encompass budgets, forecasts, and performance projections.

• Establish KPIs, measurement frameworks, and anticipated business outcomes.

• Incorporate paid media into campaign and program planning.

• Deliver clear, data-driven media recommendations to clients and internal teams.

• Present media strategies, plans, and performance insights effectively.

• Convert media performance into commercial impact and facilitate ROI-focused discussions.

• Brief and work collaboratively with global media activation partners on campaign execution and optimization.

• Evaluate delivery across various regions and channels, identify enhancements, and address issues.

• Monitor performance and suggest adjustments to enhance campaign effectiveness.

• Provide hands-on platform support as needed and agreed upon.

• Analyze campaign performance and pinpoint actionable insights.

• Recommend suitable channels, technologies, and methodologies to enhance client outcomes.

• Encourage activation partners to explore and validate innovative approaches.

• Share specialized knowledge and practical recommendations that promote media best practices.

• Assist in new business opportunities by offering media strategy and planning expertise.

• Develop media strategies for pitches and proposals.

• Identify avenues to expand media scope within current accounts.

• Contribute to the agency's thought leadership in B2B media and demand generation.

• Collaborate with strategists, content specialists, and account teams on integrated campaigns.

• Align media strategy with creative elements, messaging, and audience targeting.

• Support the development of internal media capabilities and best practices.

• Work with colleagues across global business units to harmonize processes and partnerships.

⛳️ Requirements

• Proven experience as a freelance Senior Media Strategist.

• In-depth knowledge of the B2B paid media landscape.

• Experience managing external media partners or suppliers.

• Proven track record of developing data-driven media strategies and campaign plans.

• Strong familiarity with paid social platforms, especially LinkedIn.

• Understanding of programmatic advertising, publisher partnerships, and lead generation techniques.

• Capability to translate performance data into commercial insights and recommendations.

• Confident in client-facing communication and presentation abilities.

• Strong commercial acumen and budget management skills.

• Ability to balance strategic thinking with practical delivery requirements.

• Curious and proactive in investigating new media channels and innovations.

• Experience working within or in conjunction with B2B agencies.

• Background in supporting enterprise, technology, or professional services clients.

• Experience in developing B2B audience targeting strategies.

• Familiarity with attribution models, reporting frameworks, and performance metrics.

• Experience collaborating with media buying or activation teams.

• Expertise in planning campaigns across international markets.

• Must have the legal right to work in the UK without the need for visa sponsorship.

🏝️ Benefits

• Engagement through a freelance contract.

• Options for hybrid or fully remote work.

• Flexible pricing structure based on the usual freelance day rate or preferred pricing arrangement.

• Expected core working hours from 9 am to 5:30 pm.

• Opportunity to collaborate with a dynamic team on intricate B2B projects.

• Equal Opportunity Employer.