Freelance Performance Marketing Creative Strategist

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Provide insights on current trends in paid social media — including formats, shifts in platforms, and what is effective now compared to six months ago.

• Suggest channel strategies — advising on where and how brands should engage within paid social environments.

• Modify large brand campaigns for paid social — identify necessary adjustments, elements to be eliminated, and what needs to be re-shot or edited for different formats such as feed, story, and in-feed native.

• Enhance the briefing process for creative teams — ensuring tighter, performance-focused briefs that maintain brand integrity.

• Offer guidance on testing and creative automation — organizing large-scale creative testing (variants, hooks, iteration speed) while avoiding disarray.

⛳️ Requirements

• Background in creative or content strategy *with* practical experience in paid social (Meta, TikTok, Google Display, YouTube) — fluency in both creative and media languages is essential. This role is not for a strategist who delegates to media or a media buyer with only a passing interest in creative.

• Experience working in-house at a brand rather than exclusively in agencies — demonstrating close engagement with the business and its metrics, rather than operating distantly through an agency model.

• Proven history of owning or significantly shaping paid social creative strategy — we seek evidence of leadership, not merely execution based on someone else's direction.

• Experience in producing a high volume of ads monthly — showing that you've worked at a significant scale rather than in a boutique setting.

• Ability to function as both strategist and translator — capable of discussing brand strategy with a CMO and detailing shot lists with a creative team, sometimes within the same day.

🏝️ Benefits

• Opportunity to work with leading brands and innovative campaigns.

• Collaborative and dynamic work environment that fosters creativity.

• Access to ongoing professional development and training opportunities.

• Competitive compensation package with performance-based incentives.