Freelance Performance Marketer – Social & Google Ads

This is a fully remote position, open to applicants in Thailand.

📋 Description

• Strategize, initiate, and oversee paid advertising campaigns on Meta (Facebook / Instagram) and Google Ads (Search, Display, YouTube).

• Convert business objectives into effective media strategies (CAC, ROAS, conversions).

• Continuously enhance campaigns through adjustments in targeting, creatives, bidding, and funnels.

• Conduct A/B testing on creatives, copy, and landing pages.

• Discover opportunities for scaling and strategize budget allocation.

• Monitor and evaluate performance metrics (CTR, CPC, CPA, ROAS, conversion rates).

• Deliver weekly performance reports that include insights and actionable recommendations.

• Establish and manage tracking systems (Pixel, GA4, conversion events).

• Collaborate with the internal team to refine landing pages and optimize conversion flows.

• Identify areas of drop-off and suggest improvements.

• Participate in growth experiments beyond advertisements (retargeting, segmentation, etc.).

• Create a weekly performance dashboard with insights.

• Develop a clear testing roadmap outlining what will be tested and the rationale behind it.

• Achieve measurable enhancements in Cost per Acquisition (CPA), Return on Ad Spend (ROAS), and Conversion Rate.

⛳️ Requirements

• 2–5+ years of experience in performance marketing (either agency or in-house).

• Demonstrated success in managing Meta Ads and Google Ads.

• Strong analytical abilities (comfortable working with data, not solely focused on creatives).

• Experience in scaling campaigns with substantial budgets (beyond mere small tests).

• Capability to work autonomously and take initiative.

• Background in health tech, wellness, or subscription-based products.

• Familiarity with tools such as GA4, Looker Studio, and others.

• Basic knowledge of landing page conversion rate optimization (CRO).

• A results-oriented mindset, focusing on outcomes rather than just activities.

• A proactive problem solver who does not wait for instructions.

• Comfortable with challenging assumptions and proposing innovative ideas.

• An effective communicator who can articulate performance insights in straightforward terms.

🏝️ Benefits

• Type: Freelance / Contract.

• Work Setup: Remote (with occasional check-ins).

• Duration: 3–6 months (extendable based on performance).

• Benefits: Expected monthly rate or project-based pricing.