Freelance Performance Creative Designer – m/f/d

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create performance-driven static advertisements and graphics for platforms such as Meta, Instagram, TikTok, Google, and various other digital channels.

• Generate diverse creative angles, hooks, layouts, and variants for targeted testing purposes.

• Transform product images, user-generated content, testimonials, benefits, and advertising copy into captivating, sales-oriented visuals.

• Design visual concepts, page layouts, and distinct sections for landing pages, product pages, and the online store.

• Develop hero sections, graphics highlighting product benefits, comparison visuals, usage instructions, before-and-after imagery, trust elements, and other elements focused on conversion.

• Showcase AYLASHES’ brand identity, products, usage, benefits, and outcomes in a clear and high-quality manner.

• Adapt creatives for various platforms, placements, and formats, particularly 1:1, 4:5, and 9:16, as well as other display and web formats.

• Ensure safe zones, readability, mobile optimization, and consistent visual standards.

• Create new variants and iterations based on successful advertisements, utilizing different hooks, images, headlines, colors, layouts, or calls to action.

• Implement existing brand guidelines and assist in further developing visual communication strategies.

• Collaborate closely with the marketing team, swiftly and reliably incorporating feedback while contributing your own ideas and recommendations.

• Complete a short, well-defined test assignment if your profile aligns well with the requirements.

⛳️ Requirements

• Proven experience in designing performance creatives for Meta, TikTok, Google, or similar paid media channels.

• Strong portfolio showcasing relevant advertisements, landing pages, or e-commerce designs, preferably in the beauty, fashion, lifestyle, or D2C sectors.

• Understanding of the creative strategies that drive successful advertisements, including hooks, visual hierarchy, product presentation, readability, social proof, and calls to action.

• Experience in conversion-oriented web and landing page design, as well as mobile-optimized layouts.

• Proficiency in relevant design software such as Figma, Adobe Photoshop, Illustrator, InDesign, or similar tools.

• Excellent aesthetic sensibility, including typography, color, composition, image selection, and contemporary e-commerce design.

• Ability to visually prioritize information and clearly and quickly communicate more complex product benefits.

• Capability to merge a premium brand presence with clear, performance-focused communication.

• Independent, organized, and detail-oriented work style, with a consistent track record of meeting deadlines.

• Comfort working with German-language advertising copy and identifying problematic headlines or messaging within the design.

• Experience with A/B testing, creative iterations, and analyzing ad performance is a significant advantage.

• Familiarity with basic animation, motion graphics, or AI-assisted image editing is beneficial but not mandatory.

• Submit your five to eight strongest and most relevant works, including performance ad examples and, where applicable, landing pages or e-commerce designs.

• Provide a brief description of your role in each project, specific performance results or insights when possible, current availability, weekly capacity, and rate expectations.

• Applications lacking a relevant portfolio will not be considered.

🏝️ Benefits

• Flexible, location-independent collaboration on a freelance basis.

• Opportunity for a long-term partnership with consistent projects and predictable assignments.

• Diverse design projects for paid social, Google Ads, landing pages, product pages, and our online store.

• Clear briefs, established brand guidelines, product materials, and ad copy to support your work.

• Direct communication, rapid decision-making, and focused feedback loops.

• Insights into the performance of your creatives, allowing you to understand which designs succeed and why.

• Space for your own ideas, new design concepts, and creative testing methodologies.

• Chance to actively participate in shaping the visual evolution of a growing D2C beauty brand.

• Fair and transparent compensation based on experience, quality, and project scope.