Fractional GTM Enablement Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the groundwork for Stepful's GTM enablement function during a pivotal growth period.

• Recognize and prioritize GTM enablement areas based on business needs, urgency, and available resources.

• Oversee GTM enablement initiatives, which include cross-functional planning, collaboration frameworks, enablement forums, and business rhythms.

• Connect Sales, Client Success, Solutions Architecture, Product, Marketing, and RevOps with commercial teams and B2B product, learning, operations, and marketing divisions.

• Create and sustain an AI-driven framework for GTM materials and knowledge management.

• Formulate and implement communication strategies, incorporating both asynchronous communications and live interactions.

• Determine the knowledge and actions required by GTM teams in partnership with cross-functional subject-matter experts.

• Prioritize and organize information across various functions.

• Design and facilitate training programs and manage supporting tools.

• Assist in monitoring adoption and behavioral changes.

• Report directly to the Director of Revenue Operations.

⛳️ Requirements

• Experience in B2B-specific GTM enablement, demonstrating a history of taking initiative, owning the function, and promoting behavioral changes.

• Expertise in developing and delivering enablement programs that enhance performance and revenue results.

• Proven ability to excel in a startup environment while navigating evolving processes and complex offerings.

• Outstanding organizational and strategic prioritization abilities.

• Excellent communication and stakeholder management skills.

• Data-driven mindset and decision-making capability.

• Proficient in Google Suite and Excel.

• Capability to manage and analyze CRM data.

• Familiarity with AI tools, including LLMs, and a clear understanding of their application in GTM enablement.

• Experience in EdTech and/or healthcare is advantageous.

• B2B2C experience is a plus.

• Knowledge of learning best practices is beneficial.

• Experience across various GTM enablement functions is a plus.

• Familiarity with Gong and HubSpot is a bonus.

🏝️ Benefits

• Flexible remote work arrangement.

• Contract engagement opportunity.

• Commitment to equal opportunity employment.