Fractional Growth Lead – GTM Experiments

This is a fully remote position, open to applicants in Canada.

📋 Description

• Conduct rapid experiments utilizing various combinations of Ideal Customer Profile (ICP), messaging, and channels.

• Execute some tests end-to-end personally, while collaborating with external agency partners for others.

• Evaluate test outcomes using call data, CRM insights, and lead lists to discern effective strategies.

• Collaborate closely with the founder to define and prioritize the testing roadmap.

⛳️ Requirements

• Proven experience as a growth "hacker" or a similar experiment-oriented growth leader, capable of quickly designing, executing, and measuring experiments.

• Proficient in product marketing, with the ability to identify the optimal ICP, messaging, and channel combinations.

• Background in early-stage, VC-backed B2B startups that target mid-market and enterprise clients.

• Strong analytical skills with a focus on data-driven decision-making.

• Ability to work on an hourly basis (not on retainer), effectively tracking hours while maintaining efficiency.

• Nice-to-haves: Previous founder experience, capability to handle outreach execution independently rather than relying on others, and familiarity with highly technical or data-intensive enterprise products.

🏝️ Benefits

• Join as a founding GTM hire at Reflow, helping to establish the framework for our growth, learning, and sales strategies.

• Work directly alongside the founder, shaping product and market direction, and take ownership of every aspect of our customer journey.