Fractional Chief Marketing Officer

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Establish Huble's new positioning, messaging, and service differentiation through a comprehensive launch.

• Take ownership of the marketing launch for the Transform, Revenue Engine, and Performance service families.

• Ensure alignment of sales materials, credentials presentations, and internal communications with the new positioning.

• Conduct team training on Huble's identity and service offerings.

• Drive a prompt increase in sales prospects across all regions.

• Identify and implement quick-win campaigns to generate new leads.

• Manage marketing-generated pipeline reporting and ensure team accountability.

• Oversee the end-to-end launch of the new website in collaboration with design and development teams.

• Guarantee that the website supports positioning, conversion, and demand generation efforts.

• Safeguard and enhance organic and AI search visibility alongside the Content & Search Manager.

• Oversee Huble's HubSpot ecosystem presence, partner directory relations, and partner marketing initiatives.

• Coordinate partner campaigns, webinars, and joint marketing activities.

• Lead marketing efforts for Unbound in Boston, DMEXCO in Germany, and GROW EMEA in London.

• Manage event promotion, real-time social activity, and follow-up sales post-events.

• Support and manage the Content & Search Manager and Digital Designer.

• Establish a structured marketing framework, accountability measures, weekly rhythm, and team briefings.

• Report directly to the CEO and collaborate with Commercial Directors, sales teams, and regional stakeholders.

⛳️ Requirements

• Demonstrated experience as a CMO, Marketing Director, or Head of Marketing, preferably in a fractional or advisory role.

• B2B marketing experience in SaaS, Technology, CRM, Consulting, or Digital services.

• Strong practical experience with HubSpot CRM, Marketing Hub, and Content Hub.

• Proven track record in leading repositioning, go-to-market, or brand transformation initiatives.

• Experience managing multi-channel marketing activities across campaigns, content, events, and websites.

• Capability to manage personnel and coordinate multiple senior stakeholders effectively.

• Understanding of marketing reporting, attribution, and CRM alignment.

• Commercially astute and focused on execution.

• Comfortable navigating between strategic planning and hands-on execution.

• Proactive, accountable, and able to hit the ground running.

• Confident in engaging with senior stakeholders, including C-suite executives.

• Ability to thrive in a fast-paced, developing environment.

• Commitment of 3 days per week.

• Availability to start immediately.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunity to work with a dynamic team in a rapidly growing company.

• Continuous professional development and career growth opportunities.

• A collaborative and inclusive company culture.