Founding Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of how the market perceives the company.

• Position the company effectively against established players in the federal government sector.

• Develop a demand generation strategy to drive growth.

• Establish credibility with government purchasers.

• Craft positioning and messaging tailored for diverse audiences.

• Produce high-quality content, including long-form writing, product videos, podcasts, interviews, and more.

• Enhance engagement on social media platforms.

• Organize events and map stakeholders against senior government decision-makers.

• Define target audiences, campaigns, channels, and growth metrics.

• Create both online and in-person funnels to attract target buyers.

• Oversee and assess the performance of external vendors and agencies.

• Experiment with new marketing strategies at a rapid pace.

• Leverage AI agents to automate marketing functions related to drafting, research, campaigns, and reporting.

⛳️ Requirements

• Must be a US citizen, capable of obtaining and maintaining a US security clearance; no sponsorship provided.

• Experience in areas such as growth, events, marketing, psychological operations, information operations, or political campaigns.

• Proven track record with named campaigns, pipeline-driven success, or impactful content, substantiated by metrics.

• A portfolio, website, or collection of published work; applications lacking this will not be considered.

• Comfortable taking charge of strategy and executing hands-on as the sole marketer.

• Strong candidates may possess experience in psychological operations, information operations, or influence campaigns within military or intelligence contexts, alongside startup marketing or branding expertise.

• Digital experience in political campaigns, including narrative development and audience growth.

• Founding or early-stage marketing experience in a defense-tech, GovTech, or mission-oriented startup.

• Self-generated content portfolio encompassing writing, video, podcasts, or campaigns.

• Capacity to create and distinguish high-quality content.

• Experience in building an audience from the ground up.

• Regular use of AI and automation for personal work processes.

• Ability to engage with political appointees, career civil servants, and AI/tech enthusiasts.

• Comfortable making decisions with limited information and adapting swiftly.

• Fast-paced approach to planning and execution.

• Nice-to-haves: Located in the DMV area or NYC; experience in technical/software product marketing; knowledge of government marketing or sales; insights into prominent defense-tech campaigns.

🏝️ Benefits

• Equity opportunities.

• Fully remote work environment.

• Employer-covered health, dental, vision, and life insurance.

• 401(k) matching contributions.

• Unlimited paid time off.

• Ten standard holidays observed.

• Year-end break.

• Policy mandating a minimum of two weeks off each year.

• Work-from-home budget support.

• Monthly coworking stipend available.

• Reimbursements for phone or internet expenses.

• Annual budget for learning and development.

• Team offsite gatherings.

• Access to top-tier AI subscriptions.

• Generous token budgets for various needs.